Want to achieve growth through means beyond just new client acquisition? What is profitable for one company may fail another. Today’s guest knows profitable strategies demand contextualization. He built an agency helping ecommerce businesses optimize profits by leveraging his analytical skills and his desire to help people and make an impact. Learn about the many aspects beyond just creativity where an agency can come in and help drive their client's profitability. He recalls his start as a nurse and his transition to working in ecomm, as well as some lessons on how to achieve growth without focusing solely on reducing acquisition costs, and why you should never lose sight of the bigger picture. William Harris is the founder and CEO of Elumynt, an e-commerce growth agency focused on maximizing their clients’ profitability with a team that gets obsessive about data to build the best-performing and most cost-effective ad campaigns. William has published over 200 articles on e-commerce and advertising leadership and will detail the ways in which he uses intelligent strategies to help eCommerce and SaaS businesses accelerate their revenue. In this episode, we’ll discuss: Analyzing customer lifetime value to determine profitability. Taking comprehensive approach to advertising. How the P&L unlocks a client's full value. Remembering what matters most. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason’s podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he’s helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective to the show.   Combining Problem-Solving Skills and Desire to Help People Growing up, William had a passion for inventing and problem-solving to come up with new ideas. He also had a strong desire to help people, which he pursued through a career in nursing. While working as a per diem nurse, he witnessed the hospitals’ staffing challenges. Their ineffective system was leading to problems in providing adequate care to patients. This was probably a problem at a lot of hospitals, which sparked his interest in finding a solution. It was 2013 and hospital schedules were still done on paper. William met with Chad Halverson, who ran a company called When I Work, and discussed using his API to develop scheduling software specifically designed for hospitals. It was a project that could truly have an impact on both hospital administrations and patients. During their time working on this, Chad recognized William’s marketing skills and offered him an opportunity to lead his marketing team. It was a chance to combine his problem-solving skills and marketing expertise. Analyzing Agency Customer Lifetime Value After his time at When I Work, William transitioned into the e-commerce industry helping different businesses achieve growth and success. The eCommerce industry was still very young and many founders entered the field with innovative ideas but lacked a deep understanding of business concepts. Rather than solely focusing on minimizing acquisition costs, William helped clients view higher acquisition costs as wise investments given sufficient customer lifetime value. To attract valuable customers, William leveraged advertising supplemented by lifestyle partnerships seeking to get involved in customers' hobbies and lifestyles. By sponsoring events or activities related to their target market, busines