On this week’s episode of The Boxoffice Podcast, hosts Rebecca Pahle and Shawn Robbins deliver the box office performance of Ant-Man and The Wasp: Quantumania on its opening weekend and the films premiering this weekend. In the feature segment, Daniel Loria speaks with Wanda Giehart, the Global Chief Marketing & Content Officer at Cinemark. They talk about the theater chain’s rebranding efforts, enhanced customer experience, and their focus on immersive in-theater concession services.  Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 Episode Resources:CinemarkWhat to Listen For
00:00 Intro
01:53 Ant-Man and The Wasp: Quantumania debut week
04:37 Cocaine Bear premiere
06:14 Prediction for Ant-Man’s second weekend
08:33 Films to debut this weekend
13:31 Changes in the industry 
17:00 Understanding customer needs
19:23 Provide super immersive experience
22:43 Rebranding and experience upgrade
24:34 Making it as frictionless as possible
27:16 Main focus in the entertainment factor
29:00 Where is Front Row Joe?
29:59 Immersive food and beverage