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The Past, Present and Future of Influencer Marketing: Influencer marketing has been around longer than people give it credit for - though in its current form it might look a teensy bit different to how it did in the ‘90s or even earlier. We’re taking a trip down memory lane, looking at the brand collabo... by Influencer Marketing Talksratings:
Length:
19 minutes
Released:
Nov 30, 2022
Format:
Podcast episode
Description
What does something named “the lipstick effect” have in common with the economic downturn? Actually, a lot. With 2023’s economic situation, brands need to have a solid understanding of how to attract consumers' loyalty and money before their competitors do.
In this episode, Frida Ekholm talked to Chris Beer, Data Journalist at GWI, one of the leading audience research companies for the global marketing industry, on how what the latest data and insights say about consumer behaviors in times of crisis - and how marketers need to adapt to it.
We’re unpacking:
The psychology of spending in times of crisis
Data from previous crises that will be valuable in 2023
How crises are shaping new behaviors
In this episode, Frida Ekholm talked to Chris Beer, Data Journalist at GWI, one of the leading audience research companies for the global marketing industry, on how what the latest data and insights say about consumer behaviors in times of crisis - and how marketers need to adapt to it.
We’re unpacking:
The psychology of spending in times of crisis
Data from previous crises that will be valuable in 2023
How crises are shaping new behaviors
Released:
Nov 30, 2022
Format:
Podcast episode
Titles in the series (99)
- 20 min listen