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What Brands Need in an Influencer Marketing Platform: For too long, influencer marketing was a channel shrouded in mystery; traceable ROI was allegedly evasive and audience size was practically the only metric that mattered. While creativity and aesthetic might still reign supreme for most of the market... by Influencer Marketing Talksratings:
Length:
18 minutes
Released:
Oct 5, 2022
Format:
Podcast episode
Description
If you’re building a marketing strategy for 2023, it’d be hard not to consider using TikTok. As its user base is expanding at a rapid pace among all generations, it’s finally seen as a place where all brands need to have a presence and a solid strategy - or else lose customers to the ones who do.
But what does it take to succeed on TikTok in 2023? How do you make sure you hit the mark when it comes to being relevant and authentic to your target audience while avoiding the frequent and inevitable pitfalls en route?
This week, we’re joined by Emma Lundgren, Agency Partnerships Lead at TikTok, to give her best tips and tricks from the inside.
We'll be discussing:
How brands should approach TikTok as a marketing platform
Do’s & dont’s
Emma’s top 3 advice on how to leverage TikTok to its fullest
But what does it take to succeed on TikTok in 2023? How do you make sure you hit the mark when it comes to being relevant and authentic to your target audience while avoiding the frequent and inevitable pitfalls en route?
This week, we’re joined by Emma Lundgren, Agency Partnerships Lead at TikTok, to give her best tips and tricks from the inside.
We'll be discussing:
How brands should approach TikTok as a marketing platform
Do’s & dont’s
Emma’s top 3 advice on how to leverage TikTok to its fullest
Released:
Oct 5, 2022
Format:
Podcast episode
Titles in the series (99)
- 13 min listen