It's a wine region variously described as, 'dynamic', whose wines are undergoing a quality 'revolution', and memorably compared to South Africa's uber-cool Swartland.It's also got a big old mountain on its picture postcard. Not to mention truffles galore.This is Ventoux. And we want to take you on a journey of discovery, to meet the people, explore the places, get a feel for the wines...and generally understand why Ventoux is worth your time and attention.The mountain, it turns out, is important. It makes this one of the coolest appellations in the southern Rhône, giving the wines freshness and vitality. Peter slogs (metaphorically) up to the peak to prove the point.It also helps in the ongoing efforts to adapt to climate change.As for the wines...we dive in, exploring the region's unique whites, rosés and reds, the latter constituting the majority of production. And we explore ways in which the wines are changing and evolving with the future in mind.We ask why so many outsiders have gravitated to Ventoux, experimenting and collaborating along the way. And we explore the region's value-for-money credentials.The discussion also touches on lycra, beetroot, Cinsault, wine as theatre, joy and butterflies. Oh, and did we mention truffles?This episode is sponsored by AOC Ventoux. The following producers are featured:Domaine du TixDomaine AymardMarrenonChateau UnangDomaine de FondrècheChêne BleuChateau PesquiéClos du TriasWe love to hear from you so please do get in touch! Send us a voice message via Speakpipe or you can find more details to get in touch on our website (link below).All details from this episode are on our website: Show notes for Wine Blast S5 E4: Ventoux - Next Century WinesThanks for tuning in. Here's to the joy of wine - cheers to you!