This week Jimmy talks about starting a beer brand in New York City with Gage Siegel of Non Sequitur Beer Project, Tara Hankinson and Johnny Osborne of Talea Beer Co., and Eric Shulz of Little Blind Beer. Hear them discuss barriers to entry in the New York brewing scene, supporting immigrants through beer, building brands that reach more women, holding tastings at Bloomingdale's and Elle Magazine, the way millennials want brands that share their values, and the use of art on a beer can. They also delve into new ways to create a beer brand such as Non Sequitur's pop-up events and Little Blind's one-off beer projects. The holiday season is all about food and community. There’s no better time to show your support for food radio by becoming a member! Lend your voice and help HRN continue to spreading the message of equitable, sustainable, and delicious food – together, we can change minds and build a better food system. Go to heritageradionetwork.org/donate today to become a crucial part of the HRN community.Beer List:Freethought's TemporalGun Hill Brewing Company's Mean Mean BeanTalea Bear Co.'s Tropicberry Tart DecoTalea Bear Co.'s Double DateLittle Blind's Third WaveLittle Blind's Zone ExpansionNon Sequitur Beer Project's Begging for Attention Beer Sessions Radio is powered by Simplecast.