This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamentals for campaign planning.
Ian then goes backstage with Jill Jago, a futurist, entrepreneur and strategic communications consultant who has worked for global design firms, including NBBJ, Arup, AECOM, and B+H. She has dedicated her career to creating the circumstances that make more sustainable outcomes possible. After three decades in the design industry, Jill is now focusing on growing her own sustainable beauty company as the co-founder of Vermouth.
In this fun conversation, Jill shares the story behind founding Vermouth, her career journey and some great advice for startup marketers.
And then Ian winds down the week with a cocktail in the Rockstar CMO virtual bar where Robert Rose, Chief Troublemaker at The Content Advisory shares a great cocktail recipe and some sage advice for organizing content, asking Are You Optimizing Content for a Library or a Network?
Enjoy!
The Links
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Jill Jago on LinkedIn


Robert Rose on LinkedIn, Twitter and his website


As mentioned in this week’s episode:

Vermouth Beauty - on their website, Instagram and Facebook


The Rockstar CMO Swimming Pool


Robert’s article - Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference


Robert’s Experience Advisors Community

Robert’s podcast with Joe Pulizzi This Old Marketing


Rockstar CMO:

The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


All I do is Win by DJ Khaled – on YouTube


Drink by Alestorm (the pirate rock!) - on YouTube



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