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WARC Talks: How retail media is disrupting marketing structures

UNLIMITED

WARC Talks: How retail media is disrupting marketing structures

FromThe WARC Podcast


UNLIMITED

WARC Talks: How retail media is disrupting marketing structures

FromThe WARC Podcast

ratings:
Length:
33 minutes
Released:
Jun 8, 2023
Format:
Podcast episode

Description

This week, WARC’s Gregory Grudzinski and Lauren Livak, Director of the Digital Shelf Institute, unpack key themes and takeaways from WARC Digital Commerce’s latest report into organizational readiness for the world of e-commerce. Topics include the rise of retail media, the value of temporary Centers of Excellence and the need to standardize internal metrics.
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Released:
Jun 8, 2023
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.