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81- To bundle or unbundle your product… That is the question!

UNLIMITED

81- To bundle or unbundle your product… That is the question!

Fromd.MBA


UNLIMITED

81- To bundle or unbundle your product… That is the question!

Fromd.MBA

ratings:
Length:
34 minutes
Released:
Mar 21, 2023
Format:
Podcast episode

Description

Jim Barksdale, a former CEO of Netscape, once famously proclaimed there are “only two ways to make money in business: one is to bundle; the other is unbundle.” Bundling is the business of rolling up products or services into packages, usually at a lower cost than buying them individually. Think meal deals, all-inclusive holidays, and software suite subscriptions that throw in all manner of bonus products for “free”. Who can resist great deals like these? Well, sometimes bundling comes at a cost. Both customers and regulators might take issue with a strategy that on the surface offers great value, but can have major drawbacks for choice, competition, and quality. In this episode we unpick both bundling and unbundling, as Alen and Franz discuss: The benefits and drawbacks of each strategy for businesses and customers Famous examples of bundling and unbundling we can learn from How much impact design has in unbundled vs bundled scenarios   www.d.mba
Released:
Mar 21, 2023
Format:
Podcast episode

Titles in the series (100)

Business confidence for designers. The d.MBA is an online business program for design leaders, who aim to run more balanced organizations. We believe in a different business world, by design. The podcast is hosted by Alen Faljic, the founder and CEO of d.MBA and an ex-IDEO business designer.