This episode is part two of a great two parter, you lucky, lucky people, so if you haven’t listened to the first part, do us all a favour and hop back to episode 21 and listen to the first part you will not be disappointed as our guest will not shut up about presenting and presentations – and again, it is marvelous, so marvelous in fact that this is why it’s split it into two parts - so that you can digest all this value in two manageable chunks – double delight. Presentations are usually a great way to provide colleagues with information internally, so lets get back to our chat with Spencer Waldron, the Regional Director and Head of Story for Prezi in Europe (seamless aren’t we). Spencer has been helping to grow businesses in global markets and in marketing for more than 20 years. Where in the last episode we chatted about bad presentations and how Hollywood is catering for shorter attention spans. Let’s pick it back up on that same theme, but how we consume news in a different way that we used to, Spencer take it away. Takeaways - What is your hero’s journey? What has been your struggle? Start your presentations with a story. Tell a story that illustrates the point you will be talking about or want to get across. Remember those emotional connections and engagement. - Check out the pyramid principal (link is in the show notes) – start with a statement or a conclusion or something you want your audience to believe in. From there, if further convincing is needed, provide three supporting arguments to back this up, and then three pieces of evidence for each of these, if needed. It’s a great way to structure a presentation and construct convincing arguments. - Augmented Reality (AR) could help us with presenting in the future in more interactive, immersive ways. We already have the technology (Smart Devices), that we are used to using and used to holding up in front of our faces, so the habitual changes aren’t that major. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksSpencer Waldron:  https://www.linkedin.com/in/spencerwaldron/ Prezi: https://prezi.com Andrew Abela From-To Think-Do Matrix (see page 10): http://extremepresentation.typepad.com/files/the-presentation---ebook---abela.pdf Books:Impossible to Ignore (Carmen Simon): https://amzn.to/2Maqz1O  The Hero with A Thousand Faces (Joseph Campbell): https://amzn.to/2KiVZ5U  The Pyramid Principle:Logic in Writing and Thinking (Barbara Minto ): https://amzn.to/2txW5zm   App:LinkedIn: https://www.linkedin.com