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#CategoryCreation 17: What It's Like to Be a Category Designer w/ Anna Schena and Cassidy Shield: In this episode, we talk to and from Narrative Science about what it's like to go through the category design process. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth... by B2B Growthratings:
Length:
16 minutes
Released:
Jan 11, 2023
Format:
Podcast episode
Description
On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.Discussed in this episode:Measuring the success of a media brandHow building a media brand incentivizes the right behaviorsWhat it takes to have a "Director of a B2B media" for your company
Released:
Jan 11, 2023
Format:
Podcast episode
Titles in the series (100)
- 44 min listen