Welcome back to another episode of THE Coaches Corner Podcast Coach! This weeks coaching podcast episode is all about helping you write your coaching bio that builds trust, authority AND sells your coaching for you! We'll be avoiding some of the biggest mistakes most coaches make when they write their bios ('I' marketing comes to mind) plus give you ten top tips to help you write your coaching bio in less than 30 minutes!
Use the 10 Tips / Steps below (print them out HERE if you like https://drive.google.com/open?id=1e0_gVIIhrIeYGHFrqnD6tfK-qUZzgIYe ) and feel free to use my personal coaching bio example pasted below while you listen to this weeks episode (take some action and create your coaching bio over the next 30 minutes)
Here's to building the coaching business of your dreams!
Episode Breakdown: How To Write A Coaching Bio That Sells Your Coaching For You
1:47: The goal if your bio is to have it sell for you!
2:41: Know your audience and what they really want (like really really really want)
3:47: The 4 Things You SHOULD NOT do!
6:12: The 4 Things your bio MUST DO
8:49: Tip#1: Know your ideal clients and what do they want
10:21: TIP #2: Tell them what they want to know. All they’re thinking is ‘how can they help me?’
10:50: TIP#3: What exactly do you do again?  Position yourself as an expert within the first few lines of your bio! Check out the ‘How to be an Expert Coach’ podcast episode to help ya out!
11:24: TIP#4: Connect with humour or a personal fact without being boring…
13:03: TIP #5 List your accomplishments in the REAL world. Let others do the selling for you through testimonials / case studies.
15:21: TIP #6: Create curiosity… how can you entice them to not only keep reading but click and take an action?
16:40: TIP#7: Use the word YOU. It makes it feel like you’re talking right to your readers.
18:24: TIP#8: Make yourself easy to work with. Create a simple call to action and walk them through the steps of what they should do if they want to work with you (when applicable)
19:03: TIP #9: Tell them what to do next. This is critical!
21:24: TIP#10: Have multiple bios at the ready. For example, you’ll have a different bio for a cold audience compared to a warm audience.
My Personal Bio to a warmer audience:
Lucas Rubix is the intense looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow their successful coaching businesses.
Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers and celebrities on the Coaches Corner podcast) is helping coaches like YOU create a business that predictably generates leads, attracts new clients and, most of all, creates true freedom from the treacherous 9-5.
Visit http://www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix
And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) book your Free Discovery Call (www.lucasrubix.com/dicoverycall) and see how Lucas can help you build the coaching business of your dreams!
Check out all the other episodes @ www.lucasrubix.com/podcast
AND
Grab access into the 6 Figure Coach Academy FOR FREE over at www.lucasrubix.com
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