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Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition: Tamara Grominsky, Chief Strategy Officer at landing page and conversion experts, Unbounce. We learn what to do when your category becomes a race to the bottom, why AI and machine learning should be used to help marketers not replace them, and how Unbounce by How to Win podcast with Peep LajaUNLIMITED
How Colin Nederkoorn doubled down on innovation to grow Customer.io
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How Colin Nederkoorn doubled down on innovation to grow Customer.io
ratings:
Length:
30 minutes
Released:
Oct 4, 2021
Format:
Podcast episode
Description
Key Points
How Colin and Customer.io broke into their category (01:22)
My thoughts on product-based differentiation (03:03)
What game Customer.io is trying to win (04:34)
How Colin is trying to differentiate Customer.io (05:47)
Colin's thoughts on building and running a distributed company (09:06)
My view on new ways of management (10:53)
How Colin thinks about moats (12:40)
Colin's take on the big players in his category (16:12)
How Customer.io attracts tech-savvy buyers (20:30)
My thoughts on competing through innovation (21:22)
My advice on building a personal brand (25:35)
Wrap up (28:27)
Mentioned:TeslaLucidDriftIntercomMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
How Colin and Customer.io broke into their category (01:22)
My thoughts on product-based differentiation (03:03)
What game Customer.io is trying to win (04:34)
How Colin is trying to differentiate Customer.io (05:47)
Colin's thoughts on building and running a distributed company (09:06)
My view on new ways of management (10:53)
How Colin thinks about moats (12:40)
Colin's take on the big players in his category (16:12)
How Customer.io attracts tech-savvy buyers (20:30)
My thoughts on competing through innovation (21:22)
My advice on building a personal brand (25:35)
Wrap up (28:27)
Mentioned:TeslaLucidDriftIntercomMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Released:
Oct 4, 2021
Format:
Podcast episode
Titles in the series (88)
- 36 min listen