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MQL Purgatory, Nailing that PM Fit, & The Misunderstood Discipline of Attribution | Ben Pollack @ ChartHop

UNLIMITED

MQL Purgatory, Nailing that PM Fit, & The Misunderstood Discipline of Attribution | Ben Pollack @ ChartHop

FromDemand Gen Chat


UNLIMITED

MQL Purgatory, Nailing that PM Fit, & The Misunderstood Discipline of Attribution | Ben Pollack @ ChartHop

FromDemand Gen Chat

ratings:
Length:
42 minutes
Released:
Oct 21, 2021
Format:
Podcast episode

Description

On today's episode I finally got the chance to sit down with Ben! Ben Pollack is the Head of Growth Marketing over at ChartHop. If you don't know Ben yet, here's the TL;DR - he's a brilliant, forward-thinking marketer, with a knack (dare I say...obsession) for cutting out the crap and making an impact on the bottom line. We chat about his intolerance for getting stuck in an MQL purgatory, how they've prioritized nailing the product market fit for ChartHop, and that pesky misunderstood discipline of attribution. This episode is action-packed. Dive in! See you on the other side ✌️
Show Notes:
Follow Ben: https://www.linkedin.com/in/ben-pollack-0874a575/
Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/
ChartHop Builds a High-Quality Pipeline with the Right Product-Market Fit: https://www.linkedin.com/business/marketing/blog/linkedin-ads/startup-spotlight-growth-series-charthop
Primer: https://www.sayprimer.com/
Learn more about Chili Piper: https://www.chilipiper.com/
Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!
Released:
Oct 21, 2021
Format:
Podcast episode

Titles in the series (32)

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!