Coveo uses AI and intelligent search and recommendation technologies to personalize millions of digital experiences for customers, partners, dealers, and employees. However, Coveo for Commerce is transforming the way businesses sell online and its AI-powered solution is helping to deliver relevant buying experiences that is driving business growth. But I wanted to find out more about this experience intelligence platform. Coveo for Commerce is enhancing product and content discoverability, detects buyer intent, and automatically merchandizes personalized product recommendations that make business sense. “The experience economy is built on data and AI. Tech-first companies have trained people to expect personalized, relevant, and unified experiences. With Coveo, every business can be an intelligent experience leader.” Coveo Chairman and CEO Louis Tetu. However, personalization alone is not enough; businesses also want to increase the profitability of their customer lifetime journeys. In today's episode, I explore how this experience intelligence platform stitches together content and data, learning from every interaction, to tailor every experience using AI. I learn how Coveo for Commerce connects and unifies product catalogs and product-related content to provide shoppers with comprehensive, relevant information in their shopping experience. We also discuss how structured product catalog data can blend with unstructured content. Mark Floisand is Chief Marketing Officer at Coveo joins me on Tech Talks Daily to talk about all this and more. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing. Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.
Released:
Jan 17, 2020
Format:
Podcast episode
Titles in the series (100)
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