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S02 E11: Cleo Anderson, Founder and CEO of The Anderson Media Group: Cleo Anderson, founder and CEO of award-winning luxury PR agency The Anderson Media Group, talks with The Luxury Item's Scott Kerr about the state of the public relations business; how her law and French degrees helped get her company off the ground; chan by The Luxury Item with Scott Kerrratings:
Length:
38 minutes
Released:
Jun 7, 2022
Format:
Podcast episode
Description
Michael Kliger, CEO of multi-brand luxury fashion e-tailer Mytheresa, talks with Scott Kerr about how its focus on curation, content and service has been driving the company's success. Michael also discusses why Mytheresa fills the void in the current US luxury retail landscape, its unique customer-centric approach, why it expanded into luxury home and lifestyle products, exploring the beauty category potential, and how it uses AI to identify and market to loyal customers. Plus: Why he sees luxury goods continuing to thrive despite the current headwinds.
Featuring: Michael Kliger, CEO of Mytheresa (mytheresa.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: [email protected]
Don't forget to subscribe, rate, and review!
Featuring: Michael Kliger, CEO of Mytheresa (mytheresa.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: [email protected]
Don't forget to subscribe, rate, and review!
Released:
Jun 7, 2022
Format:
Podcast episode
Titles in the series (100)
- 50 min listen