Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp     Show notes:Jason and Chris conclude their Google Ads display advertising series this week with a wrap up conversation focused on how they judge their display campaign results and determine if a display campaign is working. The answer to "is it working" depends on the reason why you're running a display campaign. Define your goal first. Are you running display to generate branding and awareness, are you running display to get engaged traffic, or are you running display for direct leads and sales? We cover the reasons to run a display campaign and then we talk about his to judge success for each of those goals. Thanks for listening and enjoy the show! Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week. News:Google Ads to remove accelerated ad delivery option next month - https://searchengineland.com/google-ads-to-remove-accelerated-ad-delivery-option-next-month-320822More Paid Search Podcast content:Weekly after show at Patreon - https://www.patreon.com/paidsearchpodcastListen to past episodes - https://paidsearchpodcast.com/archive/Insider professional episodes - https://paidsearchpodcast.com/insider/