I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show. Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.She loves writing launch copy that makes big bucks.This is her third time here on the show. I’ve been working with Brittany for about a year and a half, and she’s completely helped me transform the way I communicate my brand.She’s here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.That’s what I was taught. That’s what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.When I say people, I mean your audience. The people you are looking to serve. They’re done with these marketing tactics. They’re jaded with all of the false scarcity, et cetera, et cetera.People just want real. They don’t want the—I don’t want to call it sleazy—but the uncool things that have been happening for so many years that we all know, and that so many of us have used. Again, I used them for years.If you’re still doing it, zero judgment. Our goal today is to give you a different perspective, an ethical way. Marketing and selling your offer in an ethical way.In this episode, you’ll learn:Marketing tactics you should stop usingWhy we need to give people more autonomy in their decisionsWhat happens when we are honest in our marketingThe psychology behind customers’ decisionsWhy less sales pressure makes buying decisions easierWhy your marketing copy needs to be specific to your audienceBrittany’s 3-step process for making moneyLinks & Resources:Robert B Cialdini, PhD: Influence, New and Expanded: The Psychology of PersuasionThe Art of Online Business Podcast: Simple Hacks for Writing Copy that Converts, with Brittany McBeanThe Art of Online Business Podcast: The Secret to High Converting Launch Copy, with Brittany McBeanDM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programBrittany McBean’s Links:Check out Brittany’s websiteFollow Brittany on