Phillip Stutts is a leader in marketing, he cut his teeth in political marketing and has over two decades of experience working on campaigns with billions of dollars in ad spend, contributing to over 1,433 election victories, including 3 U.S. Presidential victories. Phillip is a student of Jay Abraham, and in this episode, you’ll hear the marketing techniques that Phillip uses from Jay’s teachings. In this episode, Jay reveals his “profit explosion formula,” his concept of pre-eminence, risk reversal, and the power of creating a referral generating structure in your business that will exponentially increase your profits.Timestamps:• 0:20 – An introduction to Leverage• 2:00 – The industries & businesses Jay has worked with• 3:20 – How Jay and Phillip Stutts met each other• 4:25 – What are businesses owners consistently doing wrong?• 7:10 – The concept of risk reversal• 15:52 – How to pre-validate a business plan• 18:10 – Being an original thinker and defining pre-eminence • 26:15 – How Phillip integrated pre-eminence into his company• 27:15 – The secret to selling leadership & the 3 categories of clients• 29:40 – A special offer from Jay and Leverage• 36:25 – How to build trust in your business• 38:15 – The profit explosion formula• 44:20 – Referral Strategies: Why you shouldn’t be scared to ask• 46:15 – Turning your customers into voluntary sales reps• 50:00 – What Jay is having the most fun with right now• 52:45 – Why you should take lessons from all industriesResources: • Go to www.getleverage.com/consultation to book your free Leverage Consultation call