My personal biggest take-away from Inner Circle mastermind. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are doing amazing today. I woke up in a good mood today, which is funny because yesterday I woke up in a bad mood. So, anyway, I feel great today, which is awesome. So, want to jump into do podcast episode about what I'm working on. It's interesting the first time I introduced this concept of the value ladders inside the Dotcom of Secrets book, and what's interesting is that it's probably similar for me and for you over the years, the more I do it and the more products I create, the more jacked that my value ladder gets, it goes from me a value ladder to a value maze, to this value puzzle and it just gets more confusing, and meaning back landed circle after two years off, I had this big realization that I've done it once again, my value ladders are maze and I need to step back, cleaned it up. And so, that's what I'm going to talk about today on this episode is how to untangle your valuable ladder or your value mates, whatever you want to call it. All right. So, I'm sure you guys have read Dotcom Secrets book, if not please pause this, go to dotcomsecrets.com, it's spelled out D-O-T-C-O-M secrets.com, and go get the book. Come on now. At this point you always ask me, "Russell I don't know how to get started. Russell, I'm confused". It's okay. The first thing you should definitely do is read the three books that I spent two decades of my life creating for you to take everything I've ever learned and put it in a very simple step by step format, so that's step number one. So, book Dotcom Secrets is the first book, go and read it if you haven't. So, that's where we begin that right. Now, what's interesting is, in the book I talk about this concept of the value ladder, right?, which if you've seen it, you've read the book or you understand it, somebody comes in, and obviously in my dream business I could sell some of the most expensive thing in the world that gives them the most value, right? Like, "Hey, pay me a million dollars and I'll spend two days building out your funnel for you, then I'll drive traffic for you and I'll do all the stuff and you just have to cash the checks". Like that'd be the greatest thing offer someone, right? But because of how much of value it is, how much time, again, I'd have to charge at least a million dollars to do it, plus a percentage of the company and things like that. And so, in your dream world you want to sell the best thing that provides the most value, right? And whenever I talk about some stage minds, like I was coming to you off the street and say, "Hey, give me a million dollars. I'm going to build you a funnel that might make you some money, what would you say?" And you probably look at me and be like, "Russell, you're insane. You look like you're 11 years old.", I know. And so, the problem is people think I'm crazy, cause I haven't provided value yet, right? And so, the value ladder's all about providing value so that somebody fills that value and then they want more, right? And the same thing happens in the real world when we are trying to find our potential spouse, right? The top of the value ladder of the spouse is being married, having tons of kids and that's what we want, right?, but if you walk up to a girl for your first date, you're like, "Oh my gosh, you're beautiful. Do you want to have kids with me?", most women are going to slap you in the face and it's not going to work, right? You haven't provided any value yet. So, we start at the bottom of value ladder, where we take them on a date, if they have a good time on the date they naturally want more, then we take them on a second date and they have a good time there they want more, you take them on third and a fourth, then