Chief Marketing Officer at Jobvite, Jeffrey Rohrs, joins the Social Pros Podcast to discuss how social media has impacted the recruiting process and why recruiting is the new marketing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Full Episode Details Whether you want to recruit new employees or new customers, all brands should implement recruitment strategies in their marketing. Chief Marketing Officer at Jobvite and previous host of this very podcast, Jeffrey Rohrs, believes that recruiting is the new marketing. Promoting and getting the best candidates starts with social media. If you want to reach the most qualified people for the role you want to fill, you must get the “best amplification of the opportunity in the marketplace, and LinkedIn certainly has cracked the code on that.” Many brands don’t realize that many of the basic recruitment tactics that effectively attract the right people can be used to recruit customers. As more brands pivot to empathetic marketing and spreading messages around diversity, we’re starting to see that more prospects resonate with messages they see on social media. We talk about all of this on this episode of the Social Pros podcast, where Jeffrey makes a comeback and reveals how you can join marketing and recruiting in your social media efforts. In This Episode: 07:38 – How Jobvite leverages LinkedIn 09:25 – How to get better at merchandising your brand’s opportunities 12:58 – How social media has impacted the recruiting process 17:00 – Why brands should share their employees’ stories 20:57 – How to increase awareness of your brand’s position on diversity and inclusion 23:56 – How Jeffrey promoted the “Summer to Evolve” series on social media 31:08 – How to avoid social, event, and zoom fatigue 38:16 – Why it’s so important to hire for adaptability Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out how you can launch your first LinkedIn campaign with $100! Learn more about Jobvite Learn more about The Summer to Evolve series presented by Jobvite Take the 10 minute assessment – The EVOLVE Talent Acquisition Framework Read “Audience: Marketing in the Age of Subscribers, Fans and Followers,” by Jeffrey K. Rohrs Visit SocialPros.com for more insights from your favorite social media marketers.