806: How to Increase User Intent Using Dynamic Ads with Simon Lejeune

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How to Launch a Successful App as An Indie Developer: Discover the most impactful marketing strategies to launch a successful app.    Topics Covered:  How to launch an app successfully as an indie app developer?  Best way to get the quickest installs on launch  What are the best tra by App Marketing by App Masters

19 min listen

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Proven Apple Search Ads Strategies: Discover the best practices for Apple Search Ads including: campaign structure, keyword research, optimizing bids, and new ideas to maximize your downloads and marketing budget. With Apple Search Ads, you boost the popularity of your mobile app and encourage more people to download it.  Emre Bilgic is Apple Ads Client Partner at MobileAction. App Audits: https://apps.apple.com/us/app/food-check-product-scanner/id1570142558 https://apps.apple.com/us/app/id1602114377 SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.  Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. ********* by App Marketing by App Masters

80 min listen

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Mastering Holistic App Marketing: User Acquisition, ASO, Monetization, and the Impact of ATT: In this video, we explore the concept of holistic app marketing, emphasizing the interconnection between user acquisition, app store optimization (ASO), monetization, and the impact of Apple's App Tracking Transparency (ATT) framework. ? User acquisition plays a pivotal role in any app marketing strategy. We discuss effective techniques to attract and engage users. Understanding the dynamics of user acquisition is vital to maximize your app's visibility, reach the right audience, and ultimately drive downloads and installations. ? App Store Optimization (ASO) is another critical aspect of holistic app marketing. We delve into the various strategies and best practices to optimize your app's visibility within app stores, improve keyword rankings, and enhance conversion rates. ? Monetization is the key to sustaining and growing your app business. We shed light on diverse monetization by App Marketing by App Masters

63 min listen

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The ULTIMATE Mobile App Sales Funnel: In this video, we'll be discussing the app marketing sales funnel and how to effectively use it to grow your app and increase revenue.  This growth strategy focuses on activating and engaging users at each stage of the funnel, from awareness to purchase. First, we'll cover how to attract potential users and build awareness of your app through targeted advertising and organic downloads.  Next, you will discover discuss strategies for converting those users into active and engaged users.  Finally, we will cover how to retain and monetize those users through tactics such as subscription models and in-app purchases. By implementing these strategies, you can effectively guide users through the funnel and drive growth for your app. Hannah Parvaz is the Founder of Aperture. A multi-award-winning marketer, coach and mentor, Hannah was named App Marketer of the Year in 2019 and has spoken internationally on the future of app growth, privacy, by App Marketing by App Masters

90 min listen

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Web2App Strategies to Boost App Downloads: In this video, we're diving deep into the world of Web-to-App campaigns, shedding light on their pros and cons, web onboarding strategies, and the various types you can deploy to boost your app's success. Here's what you'll learn: ? Why You Need Web-to-App Campaigns: Explore the pivotal role Web-to-App campaigns play in expanding your app's user base and driving engagement. We'll discuss how they bridge the gap between your web presence and mobile app, making it easier to connect with your audience where they prefer. ? The Transition Process: Discover how to smoothly guide your web users into your app's ecosystem. We'll share best practices for promoting app downloads without disrupting the user experience. ✅ Pros and Cons: We'll explore the advantages and disadvantages of Web-to-App campaigns. Discover how they can drive app downloads and user engagement while navigating potential challenges. Don't forg by App Marketing by App Masters

8 min listen

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What Impacts Keyword Rankings for App Store Optimization: You will discover the factors that impact keyword rankings for app store optimization. Topic Covered: Will backlinks help with keyword rankings?   How does keyword density impact Google Play keyword rankings?   Does revenue impact have an impac by App Marketing by App Masters

11 min listen

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This Macro Tracker App Makes $500K a Month Without ASO: In this video, we'll take you behind the scenes of this astonishing journey of a macro tracker app and dissect the strategies that have propelled it to financial heights beyond just ASO (App Store Optimization). Here's what you'll discover: ? Creating a Profitable Funnel: Learn why building a well-structured conversion funnel is the cornerstone of this app's success. We'll delve into the importance of guiding users seamlessly from discovery to becoming paying customers. ? Beyond ASO: Understand why ASO is just the beginning. Discover how this app diversified its traffic sources and revenue streams to ensure consistent growth and profitability. ? Affiliate Marketing Mastery: Uncover the power of affiliate partnerships and how they've contributed to the app's impressive income. We'll reveal the secrets to establishing and maintaining lucrative affiliate relationships. ? Onboarding and Paywall Strategy by App Marketing by App Masters

11 min listen

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Facebook Advertising on a Budget: Today's guest is the former Head of User Acquisition at Hopper and now an app marketing consultant, Simon Lejeune. You will discover the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares by App Marketing by App Masters

9 min listen

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The Simplest Facebook Ads Strategy for App Installs: Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging Facebook to scale up your app installs—straight from the expert! Topics Explored: Funnel Optimization: Master the art of streamlining your user journey for peak efficiency. Dive into creating a seamless funnel that effortlessly guides potential users from discovery to installation. Audience Expansion: Unearth the secrets to broadening your audience without sacrificing relevance. Explore strategies to tap into untapped markets while keeping user engagement at the forefront. Feedback Signals: Discover the transformative power of feedback in refining your ads strategy. Learn how to interpret and leverage user feedback signals to continually elevate your campaigns. Targeting Options: Navi by App Marketing by App Masters

14 min listen

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Copy This $6M App Monetization Strategy: Discover what I believe is the best way to monetize a subscription app and the numbers behind each one of my hypotheses. We discuss why it's important to offer a discount during the first-time user experience, how to implement a free trial or freemium model, and the importance of getting that first dollar from a new user. Each hypothesis is supported by data-backed insights and analysis, ensuring that you make informed decisions when implementing these strategies. By understanding user preferences, analyzing usage patterns, and measuring key metrics such as engagement, satisfaction, conversion rates, and retention, you can make data-driven decisions to optimize your app monetization strategy. We'll provide you with practical tips and real-world examples to help you apply these best practices effectively. Flo app: https://flo.health/ You can also watch the video: https://youtu.be/ODWgul9tXus Work with us to grow your apps faster & che by App Marketing by App Masters

16 min listen

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814: How to Start With Influencer Marketing Campaigns with Moshi Blum: Coming up is an interview from our first virtual summit from July 2018 with then Head of User Acquisition at Viber, Moshi Blum. You will discover what you need to get started with influencer marketing, how to re-engaged your inactive users, and how to ap by App Marketing by App Masters

37 min listen

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Monetizing Your App's Minimum Viable Product: Welcome to our comprehensive guide for app developers seeking to maximize their trial activation rates and effectively monetize their minimum viable product (MVP)! ? Unlocking Trial Activation Rates ? One of the key challenges faced by app developers is getting users to activate the trial version of their app and experience its full capabilities. We reveal proven tactics to skyrocket your trial activation rates. From optimizing user onboarding experiences to leveraging persuasive messaging and calls-to-action, we leave no stone unturned in our quest to boost your app's conversions. ? Monetizing Your Minimum Viable Product (MVP) ? Once you've successfully captured your users' attention and secured trial activations, the next crucial step is to monetize your MVP effectively. We provide invaluable insights into various monetization strategies tailored specifically for early-stage app developers. Discover the power of in-app purchas by App Marketing by App Masters

9 min listen

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Uncovering the Secrets of Your Competitor's App Store Optimization Strategy!: In this video, we'll be diving deep into the world of app store optimization (ASO) and uncovering the secrets of your competitor's strategy.  We'll show you how to analyze their keywords, app title, and descriptions to understand what's working for them, and how you can use that information to improve your own ASO.  We'll also discuss the importance of keeping an eye on your competitors' ratings and reviews, and how they can impact your own app's visibility in the app store.  Whether you're just getting started with ASO or looking to take your optimization to the next level, this video has something for you. So, don't miss out and hit the subscribe button now! Learn more: https://asomobile.net/en/ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature a by App Marketing by App Masters

13 min listen

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Early Stage Growth Strategies: In this video, we'll be discussing growth strategies for a new app. First, we'll go over the importance of targeting niche keywords in order to reach your specific audience. By using targeted keywords, you'll be able to increase your visibility in search results and attract users who are more likely to be interested in your app. Next, we'll discuss the benefits of landing an Apple feature. Being featured on the App Store can greatly increase visibility and downloads, giving your app a boost in growth. Follow these strategies to help your new app grow and become successful. Lastly, we'll talk about bootstrapping an app, which means starting with minimal resources and gradually scaling up as you gain traction. This can be a great way to test the market and make sure there is a demand for your app before investing a lot of money into it. Connect with Ania Wysocka: https://www.rootd.io/ https://www.linkedin.com/in/ania-wys/ Work with us to grow your apps fast by App Marketing by App Masters

37 min listen

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Why This Method of Stimulating Subscribers Works SO Well: We show you how to increase trial activations into paying customers using paywall optimization and email marketing.  Discover the strategies and techniques you can use to optimize your paywall to convert more visitors into trial users, and how to use email marketing to nurture those trial users and turn them into paying customers.  You'll also learn some best practices for email marketing, such as segmentation, personalization, and testing, to help you get the most out of your campaigns. If you're looking to increase your trial activations and grow your app business, be sure to watch this video and learn how to use paywall optimization and email marketing to achieve your goals! Connect with Hannah Parvaz: https://www.aperture.london https://www.linkedin.com/in/hnpvz/ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost imp by App Marketing by App Masters

71 min listen

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810: How to Refine Your Value Proposition for Press & Conversions with David Eberle: Want to know how today's guest has been able to land some massive press for his keyboard app? He shares how refining the app's value proposition has led to better conversions and more press. Also, you will discover why you should offer a lifetime price w by App Marketing by App Masters

41 min listen

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App Store Optimization Keyword Research (6-Figure Case Study): Discover the keyword research strategy that led to a 6-figure app business. In this video, we delve into an intriguing case study that unveils the keyword research strategy responsible for catapulting a humble app business into the six-figure realm. In today's hyper-competitive world, finding your place in the market can be a daunting task. That's why we're here to share the valuable insights and strategies that paved the way for the remarkable achievements of two featured app businesses. Throughout this case study, we explore the concept of "the riches are in the niches" and how it played a pivotal role in their remarkable success. We dive deep into the methods that we employed to identify lucrative keywords with medium search volume and low competition. You will discover the secret sauce to keyword research and understand the importance of the "traffic score." Whether you're a seasoned by App Marketing by App Masters

11 min listen

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The Comprehensive App Store Optimization Guide for 2023: In this comprehensive video, we delve into the latest App Store Optimization (ASO) strategies that are sure to skyrocket your app's visibility and downloads in 2023 and beyond. Ariel Michaeli is the Founder and CEO at Appfigures - the app analytics, optimization, and intelligence choice for top developers, publishers, marketers, and analysts. ? No Downloads? No Problem! We kick things off by addressing a common concern: what to do when your app has little to no downloads. We share actionable tips and tricks to effectively optimize your app's visibility, compelling potential users to hit that download button. From keyword research and optimization to creating an eye-catching app icon, we cover it all. ? User Acquisition and ASO: The Perfect Duo ASO and user acquisition go hand in hand. We explore how these two strategies intersect and impact each other. Discover the secrets behind attracting high-quality users and leveragi by App Marketing by App Masters

79 min listen

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801: Why You Want to Build an App in a Competitive Space with Malcolm Parrish: Are you feeling like does the world need another weather, podcast or scanner app? Well today's guests shares why he decided to create a scanner app and why you might want to build an app in a competitive space. Also, he reveals the best performing ad cre by App Marketing by App Masters

42 min listen

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804: How This Indie Developer 3X His Revenue with Chris Onuigbo: Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, the mindset barrier that he overcame to 3X his app revenue and when he knew to stop w by App Marketing by App Masters

33 min listen

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App Store Optimization for 2021: This week is all about how to approach ASO in 2021 and beyond. What's changed and how has the pandemic affected app store optimization?   This week's guest is Thomas Kriebernegg, Co-Founder and CEO at App Radar - an industry leader in the app market by App Marketing by App Masters

60 min listen

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Proven Strategies Backed by Data: Increase Your App's Subscriptions Today: This presentation was given at MGS Vegas in Feb 2023. Looking to increase your app's subscriptions? Look no further! In this video, we outline proven strategies that are backed by data to help you increase your app's subscription rate. Whether you're a seasoned app developer or just starting out, these strategies will help you attract more subscribers and grow your revenue. Our team of experts has spent countless hours researching and analyzing data to come up with the most effective strategies to boost your subscription rate. From pricing and promotional tactics to user engagement and retention strategies, we cover it all in this comprehensive video. We'll walk you through step-by-step on how to optimize your app's user interface, create effective marketing campaigns, and track key metrics to measure your success. Our data-driven approach ensures that you'll get results that are both mea by App Marketing by App Masters

20 min listen

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Cracking the Code: App Store Optimization for Apps Struggling with Downloads: Welcome to our latest video on App Store Optimization (ASO) strategies for apps with zero downloads! If you've developed an amazing app but struggle to get it noticed in the crowded app stores, you're in the right place. In this video, we'll dive deep into effective ASO techniques that can help your app gain visibility, attract organic traffic, and ultimately boost your downloads. Whether you're a seasoned app developer or just starting out, our comprehensive ASO guide will provide you with actionable insights to kickstart your app's journey towards success. Don't let a lack of initial downloads hold you back – implement these proven ASO strategies and watch your app flourish! ? Don't forget to subscribe and hit the notification bell to stay updated on more valuable app development tips and tricks. If you're ready to take your app from zero to hero, let's get started! Watch by App Marketing by App Masters

16 min listen

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Boost Your ASO with AI: ChatGPT, Reviews, and Revenue Tracking ?: In this video, we'll unlock the potential of AI in ASO and show you how to supercharge your app's visibility, improve reviews, and track revenue sources with the power of artificial intelligence. Here's what you'll learn: ? AI-Powered Keyword Research: Discover how AI, including ChatGPT prompts, can revolutionize your keyword research. We'll share actionable tips on using AI to identify high-impact keywords that drive organic traffic. ? Automated Review Analysis: Learn how AI tools can automatically analyze app reviews, extracting valuable insights to improve user satisfaction and app performance. Say goodbye to manual review reading! ? Revenue Tracking Made Easy: Explore AI-driven revenue tracking solutions that help you monitor income sources, understand user behavior, and optimize monetization strategies for maximum profitability. ? Data-Driven Decision-Making: Understand how AI empowers you to mak by App Marketing by App Masters

10 min listen

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This Growth Hack Generates 100's of REAL App Store Ratings for FREE: When launching a new app, positive reviews can significantly boost your app's credibility and user trust. In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free" campaigns to boost your app's ratings. Additionally, we'll guide you on how to showcase those precious reviews directly under your app's store listing. ? Aggressive and Soft Ways of Getting Reviews: Discover the dynamic strategies that range from assertive approaches to more subtle methods for gathering reviews. We'll discuss the dos and don'ts of soliciting feedback, ensuring a positive user experience while maximizing your chances of garnering those coveted five-star ratings. ? Using AppAdvice Campaigns for Ratings: Learn how to harness the power of AppAdvice campaigns to effectively increase your app's visibility and gather qual by App Marketing by App Masters

7 min listen

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How to Instantly 2X Your App Store Ratings: In this case study, you will discover the simplest strategy to instantly increase your app store ratings. We uncover the tried and true methods that app developers can use to drive engagement and positive feedback. Through this case study, app developers will gain valuable insights into the factors that impact app store ratings and learn practical tips for improving their own ratings. Whether you're a seasoned developer or just starting out, this case study is a must-watch for anyone looking to increase the success of their app in the competitive world of app stores. So, join us as we explore the world of app store ratings and discover the keys to success! You can also watch the video: https://youtu.be/KBjqIx_4Yec Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. by App Marketing by App Masters

8 min listen

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805: How to Drive Downloads on Reddit with Ryan Angerami: Today's guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs. Ryan Angerami is the Direct by App Marketing by App Masters

42 min listen

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132: Engage And Convert Your Customers Attention In A Competitive Market Through Media Buying And Creative Automation: Thriving with Shopify: SMARTLY by eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

47 min listen

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Maintaining a Mobile App in 2023: Key Strategies for Success: If you're looking to make a splash in the app market, it's important to understand the latest strategies and trends. In this video, we'll be sharing three key tips to help you take your app to the next level. Firstly, prioritizing user feedback is essential in creating an app that meets the needs of your target audience. By actively seeking out and listening to user feedback, you can gain valuable insights into what users love about your app and what needs improvement. This feedback can help you make informed decisions about app development and prioritize features that will make the biggest impact on user experience. Secondly, investing in the right marketing channels can make all the difference in your app's success. With so many marketing options available, it's crucial to focus on the channels that will reach your target audience most effectively. Whether it's social media advertising, influencer p by App Marketing by App Masters

67 min listen

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App Store Optimization Made Easy with ChatGPT: Are you an app developer or marketer looking to boost your app's visibility on the app stores? Look no further! In this comprehensive video, we dive into the world of App Store Optimization (ASO) and unveil the power of ChatGPT in optimizing your app's performance. Discover the best ChatGPT prompts and explore alternative user acquisition channels like Web2App. Join us as we explore the capabilities of ChatGPT, an advanced language model developed by OpenAI. Learn how to harness its potential to generate powerful ASO insights and strategies. We'll share step-by-step instructions on using ChatGPT to conduct keyword research, optimize app descriptions, create compelling app titles, and even generate captivating app screenshots. But that's not all! We'll also unveil the best ChatGPT prompts that have proven to be effective in enhancing your app's discoverability. Discover how to leverage ChatGPT's creative and anal by App Marketing by App Masters

69 min listen

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806: How to Increase User Intent Using Dynamic Ads with Simon Lejeune

806: How to Increase User Intent Using Dynamic Ads with Simon Lejeune

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