UNLIMITED
BevNET Podcast Ep. 6: The 2016 Craft Brewers Conference: In this edition of the BevNET Podcast, Chris Furn… by Taste Radio33 min listen
ratings:
Length:
25 minutes
Released:
Aug 5, 2016
Format:
Podcast episode
Description
In recent months, the cold brew coffee category has been inundated with dozens of new products. While most have been launched by regional-focused startup companies, major players Starbucks and Peet’s recently introduced bottled cold brew lines. Meanwhile, third-wave darling Stumptown has gradually expanded distribution of its RTD offerings, and Califia Farms, Chameleon and High Brew continue to introduce new varieties. As more cold brew products come to market, suppliers are doubling down on efforts to differentiate from the pack and appeal themselves to new consumers. In this edition of the BevNET Podcast, we discuss how brands are innovating in terms of packaging, formulation and flavor variety. We also examine the impact of nitro cold brew products and how they are being marketed and sold.
Released:
Aug 5, 2016
Format:
Podcast episode