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Hooks: An Intro on How to Manufacture Desire-Nir&Far

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Hooks: An Intro on How to Manufacture Desire-Nir&Far

FromNir And Far: Business, Behaviour and the Brain


UNLIMITED

Hooks: An Intro on How to Manufacture Desire-Nir&Far

FromNir And Far: Business, Behaviour and the Brain

ratings:
Length:
10 minutes
Released:
Feb 5, 2018
Format:
Podcast episode

Description

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web? We’re on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant i

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Support this podcast: https://anchor.fm/nirandfar/support
Released:
Feb 5, 2018
Format:
Podcast episode

Titles in the series (100)

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: https://anchor.fm/nirandfar/support