THE HIGH-TICKET SALES POCKET GUIDE: A 12-Step Script to Sell Millions With Your Cellphone
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About this ebook
A concise, actionable guide focused on mastering high-ticket sales. The book breaks down Craig proven 12-phase sales script, designed to help readers effectively pitch and close high-ticket offers over the phone. By following this script, readers can develop the skills to build rapport, handle objections, and confidently present value, ultimately increasing their sales. It's especially geared toward entrepreneurs, coaches, and consultants looking to sell premium products or services and scale their revenue through strategic, results-driven conversations.
Craig Johnson is an Amazon bestselling author, dynamic speaker, and the driving force behind multiple million-dollar ventures, including United Real Estate Media. As the CEO and Founder of Upstride.us, Craig is widely recognized as an impactful entrepreneur in the U.S. His entrepreneurial journey began at 17 when he launched his first business in high school, sparking a passion that led him to leave college and dive into full-time entrepreneurship. Over the years, Craig has helped generate over $20 million in revenue across several businesses—a success he attributes largely to The Million Dollar Script detailed in this book. He's also a master on stage, having achieved over $1 million in sales in a single day by employing strategies he generously shares on YouTube.
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THE HIGH-TICKET SALES POCKET GUIDE - Craig Johnson
THE HIGH-TICKET SALES POCKET GUIDE
A 12-Step Script to Sell Millions With Your Cellphone
Craig Johnson
Copyright © 2014 by Craig Johnson
All rights reserved.
No portion of this book may be reproduced in any form without written permission from the publisher or author, except as permitted by U.S. copyright law.
Contents
1.About This Pocket Guide
2.Who This Book Is For
3.How I Learned to Sell
4.The Million Dollar Script
5.Phase 1: Rapport
6.Phase 2: Expectations
7.Phase 3: Decision Makers
8.Phase 4: The Reason
9.Phase 5: Dig
10.Phase 6: Tried
11.Phase 7: Current and Desired Situation
12.Phase 8: Why
13.Phase 9: Admission
14.Phase 10: Commitment
15.Phase 11: Customized Close
16.Phase 12: Price
17.The Objection Phase
18.BONUS: The Possession Close
19.BONUS: The 1 to 10 Close
20.An Important Note About Marketing
21.What's Next ...
22.About the Author
23.Next Steps
About This Pocket Guide
This is your Pocket Guide
to selling high-ticket products or services. A pocket guide is a concise book you can read in under 30 minutes that addresses a specific problem you're facing. It's compact enough to fit in your pocket for easy reference whenever needed.
The 12-Phase Sales Script presented in this guide is called the Million Dollar Script. It has earned this name because it consistently generates significant revenue for those who use it.
Apply this Million Dollar Script when engaging prospects via phone, in person, or even through text messages.
This is the same script I've used to generate over 7-figures from my advice, services, online courses, coaching, and high-ticket seminars.
Initially, I only taught this script within a $10,000 program I launched years ago. Witnessing how quickly it helped people improve their sales, often within a single day, I was inspired to write this book.
I've seen this script transform business owners' trajectories almost instantly, sometimes on the very first day they learn it. After observing such dramatic shifts time and again, I felt compelled to share this knowledge more widely.
Once you've gone through this pocket guide, you'll know exactly what to say during a sales conversation.
However, you might be grappling with other challenges not covered in this guide, such as crafting a compelling offer, refining your messaging, mastering marketing, producing sales videos, and building a brand.
If you need help with those areas, I recommend exploring Upstride Growth at Upstride.us.
Who This Book Is For
This book is tailored specifically entrepreneurs and business owners looking to start or boost sales of their premium products and services, including:
Coaching or Consulting
Digital Marketing
Done-for-You Services
Online Courses
Masterminds
Professional Services
Agency Services
Events and Seminars
High-End Software
In essence, if you're selling or aspiring to sell