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Lookers into Bookers, The Tourism Marketing Blueprint: Marketing Strategies for Tour Operators and Tourism Businesses
By Chris Torres
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About this ebook
This book is for any tour operator, tourism or hospitality business, or marketing agency looking to master the art of marketing
Author
Chris Torres
Chris is an author, podcaster, and an expert in brand development and digital marketing for tourism, boasting an illustrious 34-year journey in the industry. He speaks at global tourism events where he shares his knowledge and insights, guiding how travel, tourism, and destinations can catapult their brand recognition and boost bookings.At the helm of the Tourism Marketing Agency, Tourpreneur and The Marketing Coach, Chris has honed a niche in tour operator marketing, attracting a clientele that spans continents, with over 90% based outside the UK, including some of the industry's largest operators.
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