Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    From $11.99/month after trial. Cancel anytime.

    Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career
    Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career
    Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career
    Ebook255 pages4 hours

    Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career

    By Donald Miller

    ()

    Switch to audiobook
    Read preview

    About this ebook

    Whether you’re thinking about starting a consulting business or have been coaching for a while, Coach Builder will give you the 8-step plan every self-employed coach needs to be successful.

    Have you experienced a moment when you realized your career wasn’t as secure or fulfilling as you thought it was going to be?

    Maybe you’ve thought about using your skills to start your own consulting business – but you haven’t had the confidence to go for it.

    Donald Miller has been consulting and coaching for over two decades. He’s consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles and Tempur Sealy.

    In 2020, he founded his own coaching program, where he’s helped hundreds of coaches start and grow their business. As a coach of coaches, he knows exactly what it takes to build a successful consulting career – and now he’s sharing eight secrets of success with you.

    In Coach Builder you’ll learn how to…

    • Create a menu of services to sell to clients
    • Generate and manage a list of potential clients
    • Create a compelling website that attracts your ideal clients
    • Write and automate sales emails that land clients while you sleep
    • Create a marketing funnel and product ladder
    • Set realistic business goals and accomplish them
    • Build or join a community to help you grow
    • Navigate the nuances of the client/coach relationship

     

    If you’re ready to make a lot of money doing something you love every single day, Coach Builder is the book you’ve been waiting for.

    LanguageEnglish
    PublisherThomas Nelson
    Release dateMar 12, 2024
    ISBN9781400228089
    Author

    Donald Miller

    Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Coach Builder YouTube Channel and is the author of several books including bestsellers Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. He lives in Nashville, Tennessee with his wife, Elizabeth and their daughter, Emmeline.  

    Read more from Donald Miller

    Related to Coach Builder

    Related ebooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    Related categories

    Reviews for Coach Builder

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Coach Builder - Donald Miller

      Real Coaches’ Praise for Coach Builder

      "There are many books that discuss the framework of a coaching session. However, if you don’t have a repeatable process to obtain and retain clients, there is no one for you to coach. Coach Builder gives its readers a very clear and concise road map for the launch and growth of a solo coaching business and critical action items necessary in scaling toward a seven-figure coaching agency."

      —DAVID PATTERSON, business coach since 2012

      Most of the business coaching books and programs focus on mindset and have few practical tools to help you actually get your business off the ground. When I was preparing to launch my coaching business, I spent hundreds of dollars on books and thousands on programs that didn’t give me anywhere near the practical tools and momentum found in this book. If you’re serious about starting a coaching business, this is the primary book for your shelf. Read it, implement the eight steps, and watch your business soar.

      —SETH WINTERHALTER, business coach since 2022

      I’ve come to expect practical insights and actionable advice in any offering from Donald Miller. This book takes it to a new level. This is a strategic outline for how to be done with winging-it-and-wondering, as well as an applicable plan of action for anyone who has a deep desire to coach others but has no real idea how to build a coaching business.

      —ERIC FLETCHER, business coach since 2017

      Don’s eight-step plan is spot on!! A new coach could take this book and work through these steps to launch and grow a successful coaching practice. I especially took Step Seven to heart—Build or Join a Coaching Community. Don’t skip this chapter or minimize the importance of building a community you can turn to for support and inspiration.

      —SUSAN TRUMPLER, business coach since 2013

      In a time when small business owners are facing more challenges and drastic changes in the marketplace than ever before, this book empowers business coaches with a simple yet strategic approach to build their own business so they can in turn support the small businesses that need their help. Whether experienced or new, it’s clear and easy to understand. Don Miller breaks down the potential complexity of lead generation and growth into simple steps and straightforward terms—no ‘business jargon.’ It’s a wonderful resource recommended to me by a business professional I trust and respect. Any business coach will benefit from reading this book—especially those at the beginning of growing their business—and will bring a lot more to the table with the knowledge and action steps it provides.

      —MARY CZARNECKI, business coach since 2016

      "As the coaching industry (life, health, business, etc.) grows, the need for a book like Coach Builder becomes even more necessary. Like any entrepreneur launching a business, just because you are good at what you do doesn’t translate into knowing how to build your coaching business. Coach Builder shares simple, practical steps that will help any kind of coach successfully remove the guesswork about how to build their coaching business."

      —KENNY CAMP, business coach since 2018

      After helping hundreds of people launch and grow a business, I know that having a step-by-step approach to growing your business is a critical piece of your business success story. Don provides you with the eight critical steps that will allow you to quickly get your business to the next level in a way that’s easy to follow and even easier to implement. You will be shocked at the speed and the impact it has on your business! Implement what Don tells you, and watch your business soar!

      —JESSICA MILLER, business coach since 2016

      "The field of coaching can be rife with philosophical approaches and unclear frameworks for how to best serve clients. Coach Builder gives a step-by-step approach for creating a business that will help you take that leap and leave your W2. You’ll learn how to strategically and practically put systems in place to generate leads and revenue that will launch, grow, and scale your business in the way you want. It won’t be easy, but it will be straightforward if you follow Don’s guidance—after several years as a certified coach, I can say that this process works!"

      —JASON DAILY, business coach since 2011

      Copyright

      © 2024 Donald Miller

      All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, scanning, or other—except for brief quotations in critical reviews or articles, without the prior written permission of the publisher. Published by HarperCollins Leadership, an imprint of HarperCollins Focus LLC.

      Any internet addresses, phone numbers, or company or product information printed in this book are offered as a resource and are not intended in any way to be or to imply an endorsement by HarperCollins Leadership, nor does HarperCollins Leadership vouch for the existence, content, or services of these sites, phone numbers, companies, or products beyond the life of this book.

      ISBN 978-1-4002-2808-9 (eBook)

      ISBN 978-1-4002-2696-2 (HC)

      ISBN 978-1-4002-4899-5 (ITPE)

      Epub Edition MARCH 2024 9781400228089

      Library of Congress Control Number: 2023948649

      Information about External Hyperlinks in this ebook

      Please note that the endnotes in this ebook may contain hyperlinks to external websites as part of bibliographic citations. These hyperlinks have not been activated by the publisher, who cannot verify the accuracy of these links beyond the date of publication.

      Contents

      Cover

      Title Page

      Copyright

      Author’s Note

      The Eight Steps That Will Grow Your Coaching Business

      Step One: Create a Menu of Products You Can Sell to Clients

      Step Two: Create and Manage a Potential Client List

      Step Three: Get Your Website (Sales Pitch) Right

      Step Four: Learn to Write Great Emails That Close the Deal

      Step Five: Map Out Your Client Journey by Creating a Marketing and Product Ladder

      Step Six: Establish Realistic Goals and Accomplish Those Goals

      Step Seven: Build or Join a Coaching Community That Will Help You Grow Yourself and Your Business

      Step Eight: Master the Soft Skills of Coaching

      A Week in the Life of a Successful Business Coach

      How to Scale Your Coaching Business to Seven Figures and Beyond

      Conclusion: The Point Is Transformation

      CoachBuilder.com

      Acknowledgments

      Index

      About the Author

      Author’s Note

      Coach Builder is written for anybody who has succeeded in business and wants to leverage their experience to start or grow a profitable consulting career.

      The examples in this book are mostly related to business coaching but the steps to build a coaching business will work for a business coach, a life coach, a financial advisor, a gardening consultant, a parenting coach, a real estate agent, or in any other field of interest. If you want to coach but not in business, simply apply the steps to your field of expertise.

      Your experience and the knowledge you’ve accumulated are more valuable than you think. They can be turned into a coaching business, but only if you follow the steps in this book. Here’s to your success.

      The Eight Steps That Will Grow Your Coaching Business

      Have you ever wished you could make money meeting with people and changing their lives forever? Have you accomplished enough in your career that you want to share your experience with others?

      If that’s true for you, what you’re pining for is a career as a coach.

      In fact, if you’re reading this book, you’re likely already a business coach. You may not be one by title just yet, but you’re doing the thing coaches do: helping business owners succeed in their life and work.

      Business leaders need good coaches. The quality of people’s lives and the strength of our economies depend upon coaches who pass along instruction and encouragement. In fact, if a business owner had to choose between getting a master’s in business from a prestigious university or hiring a coach, I’d counsel them to hire the coach. A coach has the power to help their client make millions—and not only that, to stay sane while doing so. It is important that you succeed as a coach because it’s important that your clients succeed in their careers.

      Because this book is written as a playbook, it is going to be practical. Every step will give you an action you can take to create or grow your coaching business. Plenty of coaches have gone before you and made it work. I promise, you can build a profitable coaching business, too.

      HOW CAN YOU BUILD A PROFITABLE COACHING BUSINESS?

      Many coaches launch their coaching business after experiencing a level of success in a career or a business of their own. What they realize after they launch their coaching business is that in their previous career they did not develop the full set of skills necessary to wear all of the hats required to build a successful coaching business. They never had to create a website, manage a pipeline of potential clients, create products for those clients, or sell and upsell those products, all of which are necessary to grow a coaching business.

      This book is designed to help you close this knowledge gap and build a coaching business you can be proud of.

      Whether you’re just starting out in coaching or have been coaching for years, the eight steps that follow will help you build a coaching business from the ground up.

      So what are the eight steps? I will summarize the steps here, but keep reading. I share the real secrets in the chapters to come.

      STEP ONE:

      Create a Menu of Products You Can Sell to Clients

      Before we think about attracting clients, let’s stop and think about what we are going to sell them. In order to grow a coaching business, or any business for that matter, you need a defined list of products. Your coaching products can span from a simple assessment to workshops, masterminds, and even retreats. Each of your products should be easy to understand, deliver extreme value, and be offered at a premium price. Designing products you can offer for a premium price is the only way you will be able to build wealth while being fully present with your clients. When I take you through step one, I’ll show you several kinds of coaching products you can create and sell to your clients.

      STEP TWO:

      Create and Manage a Potential Client List

      Most coaches are surrounded by potential clients but are unaware that the people they’re interacting with would pay a premium for their services. Creating and managing a robust list of potential clients and communicating with those clients in a way that earns trust is the fastest way to grow your coaching business. When I walk you through step two I will introduce you to a simple and effective system you can use to organize your client pipeline, gain your clients’ trust, and convert leads into paying customers.

      STEP THREE:

      Get Your Website (Sales Pitch) Right

      The number of coaches who do not create or maintain an effective website is frightening. Even if we don’t want or need to formally announce our services, having an effective website is necessary if we are going to practice what we preach. Every business needs to create an elevator pitch and menu of services in the form of a landing page. Your website can be an example of how to effectively communicate a solid offer to potential clients and as such provide an example for your clients to follow. To provide a good example to your clients, your pitch must be attractive, clear, and designed to close sales. When I walk you through step three I will show you the critical parts of an effective sales pitch in the form of a coaching website.

      STEP FOUR:

      Learn to Write Great Emails That Close the Deal

      The most effective way to build trust with potential clients is to provide value over time. And a proven way to provide value over time (without overextending yourself) is to follow up with leads using an automated email system. When you reach out to potential clients with at least twelve helpful emails that include tips, tools, and strategies they can use to grow their businesses, you earn the trust of those clients and increase the chance they will engage in one or more of your coaching products. When we get to step four, I’ll show you an array of effective emails that will convert potential clients into paying customers.

      STEP FIVE:

      Map Out Your Client Journey by Creating a Marketing and Product Ladder

      Deciding to work with a coach will require baby steps on the part of your clients. They will need to get to know you and trust you in order to invest and go on to invest even more. If you create a marketing ladder, you can slowly earn their trust, and if you create a product ladder, you will have a way for those who get results to invest more and more in your services. When you create these two ladders you will always know where a client is at on their journey, and you will better be able to help them take the next step.

      STEP SIX:

      Establish Realistic Goals and Accomplish Those Goals

      We all know that to succeed we’ve got to set goals and then accomplish those goals. But what goals should a business coach pursue and how ambitious should those goals be? Now that we have products to sell and a list of clients who can buy them, it’s time to set some realistic goals. Making a list of goals in a few specific categories will motivate you to build the dependable coaching business of your dreams. When we get to step six I’ll share the necessary goal-setting categories with you and help you make a plan to achieve those goals.

      STEP SEVEN:

      Build or Join a Coaching Community That Will Help You Grow Yourself and Your Business

      If you want to be a great coach, surround yourself with great coaches. There’s no reason to build your coaching business in a vacuum. Plenty of wisdom about building a coaching business is out there—all you have to do is join or start a coaching community. Step seven involves being in community with other coaches. If you don’t have that kind of community, I’ll show you how easy it is to build one.

      STEP EIGHT:

      Master the Soft Skills of Coaching

      The Coach Builder Playbook can’t help a person grow a coaching business if they aren’t good with people. When people sign up for your coaching, they aren’t trusting your playbooks or frameworks; they’re trusting you. But what sort of soft skills does a coach need to have in order to generate trust? When we get to step eight I will help you develop a personal list of rules you can live by that make you the sort of coach paying clients love to spend time with.

      USE BEST PRACTICES TO BUILD YOUR COACHING BUSINESS

      When you take the eight steps I’ve listed above, you should be able to grow a strong, six-figure coaching business in under a year and then double the size of that business within the following eighteen months. If you want to take it even further, I’ve included a playbook at the end of this book to take your coaching business into seven figures and beyond.

      The world does not need another book about the philosophy of coaching. Those books have their place but let’s not get lost in the macro. I want you to be able to put this book down, even after a short reading session, and create something that grows your business. And I want you to be able to do that over and over and over until you have transformed your entire coaching business into the sort of life-transforming machine that affords you your dream job working with your dream clients.

      To make this book useful, I’ve included specific examples and templates you can use immediately. These templates have been tested by the hundreds of coaches I’ve worked with over the years and they have proven to be very effective.

      What follows are what I have found over time to be the best practices in lead generation, marketing, networking, product creation, and product delivery that you can use immediately.

      Let’s get started with step one.

      STEP ONE

      Create a Menu of Products You Can

      Enjoying the preview?
      Page 1 of 1