Space With A Private View: A Primer on Commercial Earth Observation & Remote Sensing
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About this ebook
The Earth Observation and Remote Sensing market is one of the most dynamic sectors of the commercial space industry. Once reserved for nation-state sponsored space programs, today scores of private companies are investing in commercial satellite constellations and changing the way Earth observation imagery and data are delivered. This short primer provides the reader with a comprehensive, yet readily digestible, overview of the space based geospatial intelligence industry. It includes a detailed look at the historical development, principle technologies, market forces and pioneering companies that are offering organizations without in orbit capabilities of their own, a private view from space.
David W. Myers
David W. Myers is an aerospace and defense industry executive with over 20 years of experience across multiple segments including satellite communications, antenna manufacturing, modem technology, and systems integration. He has led transformations as President & CEO for companies including UltiSat (a subsidiary of Speedcast), Peraton Communications, DataPath, and Harris CapRock Government Solutions. David is Chairman Emeritus and former President of the Space & Satellite Professionals International (SSPI) industry association. He holds an MBA from Rice University in Technology Marketing and dual bachelor’s degrees in Business and International Relations from Southern Methodist University. David is currently a participant in the Master of Space Operations (MSPO) program at Embry Riddle Aeronautical University.
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Space With A Private View - David W. Myers
Author Disclaimer
The author has made every reasonable effort to ensure that the information in this book was correct at the time of publication. The author does not assume and hereby disclaims any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or other cause.
Any references to third party companies or organizations, including brand names, logos, products, or service offerings are used under Trademark Fair Use doctrine and for illustrative, comparative, and educational purposes only and do not constitute an express or implied review or endorsement. No paid promotions or other compensation was provided to the author in exchange for mention in this book. All brands, logos, trademarks, and names are the exclusive property of their respective owners.
Space With A Private View
A Primer on Commercial Earth Observation & Remote Sensing
All Rights Reserved.
Copyright © 2024 David W. Myers
v1.0
The opinions expressed in this manuscript are solely the opinions of the author and do not represent the opinions or thoughts of the publisher. The author has represented and warranted full ownership and/or legal right to publish all the materials in this book.
This book may not be reproduced, transmitted, or stored in whole or in part by any means, including graphic, electronic, or mechanical without the express written consent of the publisher except in the case of brief quotations embodied in critical articles and reviews.
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Cover image used with permission and under license from iStock by Getty Images. All images in this book are either used under license from iStock, ShutterStock, or TurboSquid or were obtained on a royalty and copyright free basis courtesy of public sources including but not limited to NASA, U.S. Air Force, NOAA, NIST, ESA, and DLR. All other figures, diagrams, illustrations, or tables were developed independently by the author with source data referenced where applicable.
All rights reserved - used with permission.
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PRINTED IN THE UNITED STATES OF AMERICA
Acknowledgements
My sincere gratitude for the support that made this book possible, especially to:
My wife Kathleen for indulging my extra-curricular passion for academia and writing, on top of a demanding career.
Friend and fellow space industry enthusiast Jon Kirchner of Perfero Advisory. Thank you for your insights and editorial review.
Embry Riddle Aeronautical University for developing the Master of Space Operations program and inspiring formal research and documentation of my ongoing exploration of the space industry.
Robert Bell and Louis Zacharilla of the Space and Satellite Professionals International (SSPI) industry association. Thank you for tirelessly recognizing and encouraging aspiring professionals who apply their talents to the invisible indispensable industry
that is space and satellite.
About the Author
David W. Myers is an aerospace and defense industry executive with over 20 years of experience across multiple sectors including satellite communications, antenna manufacturing, modem technology, and systems integration. He has led transformations as President & CEO for companies including UltiSat (a subsidiary of Speedcast), Peraton Communications, DataPath, and Harris CapRock Government Solutions. David is Chairman Emeritus and former President of the Space & Satellite Professionals International (SSPI) industry association. He holds an MBA from Rice University in Technology Marketing and dual bachelor’s degrees in Business and International Studies from Southern Methodist University. David is currently a participant in the Master of Space Operations (MSPO) program at Embry Riddle Aeronautical University.
Table of Contents
Introduction
Chapter 1
Countdown to a New Industry
Systemic Enablers: Geopolitics, Technology, Economics
Geopolitical Factor: Players & Megatrend Challenges
Technology Factor: Standardized Components and AI
Economic Factor: Reduction in Launch Costs
Chapter 2
Earth Observation Goes Commercial
Global Positioning System Goes Public
Expanding the Vision of a Digital Earth
U.S. Space Policy for Commercial Remote Sensing
Beginning of the Commercial Era
Chapter 3
Satellites and Orbits
Aligning The Right Orbit for the Mission
Chapter 4
Sensor Technologies & Phenomonologies
Sensor Technologies
Electro-optical Imaging
Multi and Hyper Spectral Imaging
Synthetic Aperture Radar
Combined and Hybrid Sensor Payloads
Chapter 5
Resolution & Key Performance Parameters
National Imagery Interpretability Rating Scales (NIIRS)
Value Through Resolution Enhancement
Chapter 6
Collection, Processing and Distribution
Collection & Downlink
Processing in Orbit and On the Ground
Distribution, Specialty Applications, & Data Fusion
Data Volumes and Exponential Growth
Ground Station Bandwidth Capacity
Chapter 7
Roles in the SBGSI Industry
Chapter 8
GEOINT as-a-Service
Business Model
Chapter 9
Market Opportunity and Growth Potential
Addressable Market: International Allies View
Addressable Market: U.S. Government View
Addressable Market: Commercial Segments View
Chapter 10
Competitive Landscape
Five Forces Analysis
Key Contenders in EO Market
Chapter 11
Sources & Cycles of Investment Capital
Chapter 12
Industry Long-term Outlook
Industry Consolidation
Outsourced Spacecraft Manufacturing
Sustaining Capital for Space Operations
Conclusion: Expanding Access