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    Viral Marketing: 3-in-1 Guide to Master Traffic Generation, Viral Advertising, Memes & Viral Content Marketing
    Viral Marketing: 3-in-1 Guide to Master Traffic Generation, Viral Advertising, Memes & Viral Content Marketing
    Viral Marketing: 3-in-1 Guide to Master Traffic Generation, Viral Advertising, Memes & Viral Content Marketing
    Ebook209 pages2 hours

    Viral Marketing: 3-in-1 Guide to Master Traffic Generation, Viral Advertising, Memes & Viral Content Marketing

    By Santino Spencer

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    About this ebook

    Viral Marketing - 3 Manuscripts in 1 Book, Including: Digital Marketing, Social Media Marketing and Business Development.

               

    1)

    DIGITAL MARKETING:

    7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.

    &nb

    LanguageEnglish
    PublisherSantino Spencer
    Release dateJul 17, 2023
    ISBN9781088193341
    Viral Marketing: 3-in-1 Guide to Master Traffic Generation, Viral Advertising, Memes & Viral Content Marketing

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      Book preview

      Viral Marketing - Santino Spencer

      Viral Marketing

      3 Manuscripts in 1 Book, Including: Digital Marketing, Social Media Marketing and Business Development

      Santino Spencer

      More by Santino Spencer

      Discover all books from the Marketing Management Series by Santino Spencer at:

      bit.ly/santino-spencer

      Book 1: Marketing Strategy

      Book 2: Business Branding

      Book 3: Digital Marketing

      Book 4: Social Media Marketing

      Book 5: Marketing Analytics

      Book 6: Content Marketing

      Book 7: Business Development

      Book 8: Mobile Marketing

      Themed book bundles available at discounted prices:

      bit.ly/santino-spencer

      Copyright

      © Copyright by Santino Spencer. All rights reserved.

      This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

      From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

      In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

      The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

      Respective authors own all copyrights not held by the publisher.

      The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.

      The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

      Table of Contents

      Viral Marketing

      More by Santino Spencer

      Copyright

      Table of Contents

      Book 1: Digital Marketing

      Table of Contents

      Book 2: Social Media Marketing

      Table of Contents

      Book 3: Business Development

      Table of Contents

      More by Santino Spencer

      Book 1: Digital Marketing

      7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting

      Santino Spencer

      Table of Contents

      Viral Marketing

      More by Santino Spencer

      Copyright

      Table of Contents

      Book 1: Digital Marketing

      Table of Contents

      Introduction

      Chapter 1: Step 1 - Understanding Why Digital Marketing Is the Future of Your Business

      The World Is Changing

      What Is Digital Strategy?

      The Apple Case Study

      Chapter 2: Step 2 - How to Create the Right Kind of Content

      Quality Content Is King

      What Type of Content Qualifies As Great Content?

      The Type of Content You Should Be Generating

      Who Churns Out the Content?

      Chapter 3: Step 3 - Preparing Your Digital Strategy

      Step 1: Set Clear Objectives

      Step 2: Understand the Audience You Are Trying to Target

      Step 3: Figure Out Your Messaging

      Step 4: Determine Your Channels

      Step 5: Think About Your Content

      Chapter 4: Step 4 - A Guide to Budgeting

      What Is a Marketing Budget?

      The Benefits of Going Digital

      Steps to Begin Creating Your Budget

      Chapter 5: Step 5 - Why Email Marketing Automation Is a Game Changer

      What Is Email Marketing Automation?

      How Email Marketing Automation Will Benefit You

      Chapter 6: Step 6 - Tell A Digital Story That Sells

      What Is Digital Storytelling?

      Why Would You Create A Story?

      The Process of Creating Your Story

      Quick Tip About Attention Spans

      Chapter 7: Step 7 - Tracking Your KPI and Metrics

      What Are Digital Marketing KPIs?

      How Do I Choose the Best KPIs for My Brand?

      How Do I Track My KPIs?

      Your Most Important Metrics

      Conclusion

      Book 2: Social Media Marketing

      Table of Contents

      Introduction

      Chapter 1: Step 1 – Understand Why Your Business Needs It

      What Is It?

      Why Your Business Needs It

      Chapter 2: Step 2 - Market Research Done Right

      What Is Social Media Market Research?

      The Benefits of Market Research

      Primary and Secondary Market Research

      Social Media Channels That Are Good for Research

      Chapter 3: Step 3 - How to Market on Facebook

      Your Content Is Where the Magic Happens

      Focus on Creating Video Content

      Repurpose Your Top Performing Content

      Focus on Your Pages to Watch

      Listen to Your People

      Chapter 4: Step 4 - How to Market on Instagram

      You Need to Have a Plan

      Create Shareable Content

      Identify Who Your Target Market Is

      Your Account Needs to Be Visible

      Use Your Hashtags Sparingly

      Create Content That Is Strategic

      Engage with Your Target Audience Regularly

      Create Vertical Video Content

      Chapter 5: Step 5 - How to Market on YouTube

      Your YouTube Marketing Strategy

      Setting Up Your Channel

      Getting Your First Few Subscribers

      Chapter 6: Step 6 - Focusing on the Right Niche Market

      What Is a Niche Market?

      How Do You Find Your Niche Market?

      Chapter 7: Step 7 - Build an Unforgettable Presence

      The Importance of Social Media Presence

      The Benefits of Being Unforgettable

      How Do You Make a Lasting Impression?

      Conclusion

      Book 3: Business Development

      Table of Contents

      Introduction

      Chapter 1: Step 1 - Identify Your Target Market

      Understanding Current Customer Base

      Who’s Shopping the Competition

      What Is Your Service or Product?

      Considering Demographics to Target

      Decision Evaluation

      Chapter 2: Step 2 - Identify the Type of Business You Are Running

      Understanding B2C and B2B

      Chapter 3: Step 3 - Setting Goals

      Prioritizing Goals

      Discuss Goals

      Making Goals SMART

      Key Performance Indicators (KPIs)

      Good Habits Achieve Goals

      Chapter 4: Step 4 - Generating Leads

      Understanding Lead Generation

      Chapter 5: Step 5 - Increasing Website Traffic

      Considering Traffic

      Online Advertising

      Chapter 6: Step 6 - Using Sales Funnels

      Understanding a Sales Funnel

      Sales Funnel Management

      Developing a Sales Funnel

      Qualifying Leads Within the Funnel

      Engaging Leads Through the Funnel

      Automation of Moving Leads Within the Funnel

      Key Sales Funnel Metrics

      Chapter 7: Step 7 - Viral Marketing

      Understating How Viral Marketing Works

      Examples of Viral Marketing

      Commonality in Viral Marketing Campaigns

      How to Start with Viral Marketing

      Conclusion

      More by Santino Spencer

      Introduction

      Welcome to Digital Marketing; whether you are trying to run a business or just up your digital marketing game, you have made a great choice. The seven steps shared within Digital Marketing will provide great value to enhance your success. Every business, regardless of size, has to have some type of strategy for digital marketing. Simply going about digital marking without a plan can be very costly and honestly might even hurt your brand.

      A business needs to make several key decisions. One of those decisions is about the best way to market their business to keep up with today’s technological demands. It is true that businesses have been using technology for several decades now. But if you are running a business, how effectively have you been using that technology to your advantage? 

      That is where digital strategy comes in. A lot of things have changed since the old ways of marketing businesses through traditional mediums like newspapers, television, radios and magazines. For one thing, customer expectations have changed. It is safe to say that 80% of customers would research a product online before they decide to make a purchase. In fact, customers today prefer to complete the entire purchasing process online. All you have to do is look at Amazon as living proof of that. If you’re not out there with a digital strategy that is competitive enough to put you ahead of your competition, you are at risk of losing customers.

      People are more mobile today than they have ever been in our history, and every business needs to get on board with an effective, sustainable, results-generating digital strategy. Digital Marketing is your introduction into digital transformation for your business. It doesn’t matter how big or small your business is, when you have the right strategy, your business can move mountains and leave a profound impact on the world. Let’s get started.

      Chapter 1: Step 1 - Understanding Why Digital Marketing Is the Future of Your Business 

      We live in an era of digital innovation and global connectivity, and what a wonderful world it is. We are given more opportunities today than we have ever had, especially from a business standpoint. Who would have thought that several decades ago, online shopping would be the dominant and preferred choice of today’s consumers? Who could have predicted that social media platforms would turn out to be one of the best marketing tools out there? The world is changing so dramatically and dynamically all the time that a business needs to adapt to stay on top of its game. 

      Digital technology holds huge potential for a business. In the last decade alone, four out of ten jobs were created in highly digital intensive sectors. Data has become a critical resource with unprecedented velocity and volume. Data also happens to be responsible for powering new strategies, like digital marketing strategies that have made many businesses like Amazon and Apple the number one in their field.

      The World Is Changing

      For many decades, businesses were founded and they were able to thrive. This was because the landscape on which they founded their business was relatively stable. Brick and mortar businesses were founded, print ads were put out every now and then, and you would hear some businesses being advertised on the radio or television if they had the budget for it. Things started changing in the 90s, and from the 56k modem to broadband, changes began rapidly rolling out from that point on. Before we knew it, the internet was everywhere. 

      It was connecting people and businesses around the world. Morning, noon, day, or night, people could connect to each other in a matter of seconds. The internet was quickly dissolving borders, and the digital world meant that consumers were quickly gaining power too. The Internet has taken over the world, and every good business out there knows that the digital era is not going anywhere. It is here to stay, and the only option for businesses is to adapt to the demands or risk being out of businesses faster than they can blink. Yes, change happens that rapidly these days.

      Without a strategy, your marketing campaigns are going to seem all over the place, like you’re trying to do too many things at once. Before you put any kind of content out there, always ask yourself how you can provide as much value that is on-brand with the consumers who are going to buy your product. Unfortunately, many companies still don’t fully comprehend the consequences of not having the right digital strategy, and this means they are not making full use of what they have at their disposal. It is a huge missed opportunity, and it is time you started identifying what the right digital initiatives are for your company. 

      What Is Digital Strategy?

      The direction your company takes will determine how successful it is going to be. One

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