Social Media Marketing: 7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth
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About this ebook
How do you build long-term, lasting relationships with your customers?
What are good tools to communicate instantly back and forth with your customers the same way you would do if you were chatting with a friend?
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Book preview
Social Media Marketing - Santino Spencer
Social Media Marketing
7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth
Santino Spencer
More by Santino Spencer
Discover all books from the Marketing Management Series by Santino Spencer at:
bit.ly/santino-spencer
Book 1: Marketing Strategy
Book 2: Business Branding
Book 3: Digital Marketing
Book 4: Social Media Marketing
Book 5: Marketing Analytics
Book 6: Content Marketing
Book 7: Business Development
Book 8: Mobile Marketing
Themed book bundles available at discounted prices:
bit.ly/santino-spencer
Copyright
© Copyright by Santino Spencer. All rights reserved.
This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.
From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.
In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.
The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.
Respective authors own all copyrights not held by the publisher.
The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.
The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.
Table of Contents
Social Media Marketing
More by Santino Spencer
Copyright
Table of Contents
Introduction
Chapter 1: Step 1 – Understand Why Your Business Needs It
What Is It?
Why Your Business Needs It
Chapter 2: Step 2 - Market Research Done Right
What Is Social Media Market Research?
The Benefits of Market Research
Primary and Secondary Market Research
Social Media Channels That Are Good for Research
Chapter 3: Step 3 - How to Market on Facebook
Your Content Is Where the Magic Happens
Focus on Creating Video Content
Repurpose Your Top Performing Content
Focus on Your Pages to Watch
Listen to Your People
Chapter 4: Step 4 - How to Market on Instagram
You Need to Have a Plan
Create Shareable Content
Identify Who Your Target Market Is
Your Account Needs to Be Visible
Use Your Hashtags Sparingly
Create Content That Is Strategic
Engage with Your Target Audience Regularly
Create Vertical Video Content
Chapter 5: Step 5 - How to Market on YouTube
Your YouTube Marketing Strategy
Setting Up Your Channel
Getting Your First Few Subscribers
Chapter 6: Step 6 - Focusing on the Right Niche Market
What Is a Niche Market?
How Do You Find Your Niche Market?
Chapter 7: Step 7 - Build an Unforgettable Presence
The Importance of Social Media Presence
The Benefits of Being Unforgettable
How Do You Make a Lasting Impression?
Conclusion
More by Santino Spencer
Introduction
Welcome to Social Media Marketing; whether you are trying to run a business