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    Strategies to Master Communication at Your Hospitality Property
    Strategies to Master Communication at Your Hospitality Property
    Strategies to Master Communication at Your Hospitality Property
    Ebook72 pages46 minutes

    Strategies to Master Communication at Your Hospitality Property

    By Gerry MacPherson

    ()

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    About this ebook

    Effective communication is crucial for the success of any hotel. resort, inn, bed & breakfast, vacation rental.

     

    It ensures that guests have a positive experience and that all staff members are on the same page when it comes to providing top-notch service.

     

    Additionally, effective communication helps to build trust and loyalty among guests, which can lead to repeat business and positive word-of-mouth recommendations.

     

    Good communication also helps to resolve any problems that may arise during a guest's stay and ensures that the hotel runs smoothly and efficiently.

     

    From front desk interactions to housekeeping and maintenance, clear communication is essential for ensuring that guests receive the best possible service during their stay.

     

    In short, communication is the backbone of any successful hotel operation.

     

    The "Strategies to Master Communication at Your Hospitality Property" will give you tips and techniques to guide you in effectively communicating with your guests and employees, so they feel safe, secure, and ready to experience all your hotel-resort-inn-bed & breakfast-vacation rental has to offer.

     

    Course includes:

    • The Importance of Messaging to Guests
    • 6 Brilliant Ways to Manage Employees During a Crisis
    • Tips for Marketing and Getting Guests
    • How to Magnify Your Hospitality Property Visibility
    • How to Use Chatbots to Enhance Your Guest's Communications
    • Collecting Guest Email Addresses Step By Step
    • How to Build An Email List With Lead Magnets

     

    Find out how to master communication at your hospitality property.

    LanguageEnglish
    PublisherKeystone HPD
    Release dateFeb 6, 2023
    ISBN9798215308813
    Strategies to Master Communication at Your Hospitality Property
    Author

    Gerry MacPherson

    Gerry MacPherson is a travel authority with decades of hotel, resort, inn and bed & breakfasts visitation experience. He has spent 1000's of nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000's of customers. This knowledge has given him a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.

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      Book preview

      Strategies to Master Communication at Your Hospitality Property - Gerry MacPherson

      Strategies to Master Communication at Your Hospitality Property

      Text Description automatically generated

      The Importance of Messaging to Guests Matters More Than Ever

      As more and more countries begin their reopening’s, how can you make sure your hospitality property message doesn’t get lost in the clutter. I’m talking about messaging to guests.

      Is there a no fail way for a hospitality property to avoid getting lost in the crowd as they get ready to open up again?

      The simple answer is no.

      However, is that there are key steps hoteliers and innkeepers should consider as you start communicating with former and potential guests.

      Keep guests up-to-date

      Once all your policies are in line and your employees are onboard, an easy way to reassure guests of your hygiene standards is to set up a dedicated page on your website. If you are currently open, another quick and simple way to reassure guests is to take your 'cleanliness' ratings from your OTA listings and display them prominently on your site. Potential bookers care what other guests have to say as much as they care about your official policies.

      In terms of how you communicate the details of your COVID-19 policies, keep your content simple, well-structured and reassuring in tone and if you have the available resource, consider a short video that demonstrates the measures you have put in place. If you don't have the resource to film your own content; a slideshow-style reel of text over images may well be enough to get your key messages across.

      Get to the point quickly

      Don’t be wishy-washy with your messaging, get to the point as quickly as possible, so that it is impossible to ignore. Benefits and incentives – if they are appealing and relevant – always increase bookings.

      A strong lead in your message will compel people to continue, and to hopefully act. In this environment, your readers do not have the time to wade through subtle approaches, so be sure to let your potential guests know immediately what’s in it for them.

      Choose your images and words carefully

      Headings, pictures, videos and captions tend to attract the most attention whether you are using a traditional or non-traditional form of advertising.

      Reader’s eyes tend to scan for key words or images they are either searching for or which are particularly relevant to them so, make sure your headline is concise, and your key message, benefits and incentives are prominently featured wherever the reader’s eye might land.

      Close the deal 

      Your messaging should provide every reason why your prospective guest should respond. The copy should overcome any reasonable objection they might have and then, ask for the booking.

      Give reasons to believe what you are saying is true

      Why should anyone take your word?

      For this reason, you should consider including testimonials and recognitions of your property in your messaging if room allows.

      If you do not have a testimonial file, start building one. To do so, just ask your customers to tell you what they think.

      Show people at your property

      How often have you looked at pictures of different hospitality properties and there aren’t any people? People look at people (or pets). Make it easy for your potential guest to relate and to see themselves at your property.

      Avoid wasting space

      Every word, picture and offer must contribute to the message you are trying to communicate. If you can’t see the consequence that each word or sentence should deliver, take it out. You are wasting your reader’s time.

      End on a strong note

      Every element in an ad, email, landing page, video, post, etc. needs to be strong, if you are going to get results. The most important elements, the opening and the close. The close should be powerful and persuasive, to compel them to act. You also must make it easy for your prospects to respond. You

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