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The Ultimate Guide to Choosing a Freelance Copywriter
By Jeff Rohde
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About this ebook
You know you need great copy to really connect with your audience. But you're not a copywriter, and you don't have the time or bandwidth to write it all yourself. So what do you do? You could hire a full-time copywriter, but that's a big commitment (not to mention a big expense). Or you could go the freelance route.
Hiring a freelance copywriter is a great way to get high-quality copy without making a long-term commitment—but only if you choose the right person for the job. In this quick-read ebook we'll cover the following topics to help you make the best choice for you and your business:
- The Freelance Copywriter for Hire Conundrum: Which One Is Right for Your Business?
- How to Find the Right Freelance Copywriter for Your Business
- 20 Questions to Ask Before Hiring a Freelance Copywriter
- 6 Secrets to Successfully Hiring Writers in the Commercial Real Estate Industry
- How to Get the Most Out of Working with a Freelance Copywriter
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The Ultimate Guide to Choosing a Freelance Copywriter - Jeff Rohde
The Freelance Copywriter for Hire Conundrum: Which One Is Right for Your Business?
CMOs, CIOs, real estate firms, and commercial real estate investing companies are under pressure to produce high-quality content that engages potential customers and helps convert leads into paying clients. But with the ever-changing digital marketing landscape, it can be difficult to keep up with the latest trends and best practices - not to mention finding the time to write all that content! That's where hiring a freelance copywriter comes in.
A freelance copywriter can help take some of the burden off of your plate by creating targeted, well-written content that resonates with your audience and drives results. But with so many talented copywriters out there to choose from, how do you know which one is right for your business?
3 Things to Consider
1. Focus on quality over quantity
When evaluating potential candidates, it's important to focus on quality over quantity. A good freelance copywriter will be able to produce high-quality content quickly and efficiently without sacrificing quality or accuracy. Ask for writing samples from each candidate so you can get a feel for their writing style and level of experience.
2. Consider your budget
Hiring a freelance copywriter is a great way to save money on your content marketing budget. But it's important to consider your budget when deciding which candidate to hire. Be sure to ask each candidate about their rates upfront so there are no surprises down the road. Once you've decided on a rate that works for you, be sure to get the details in writing so there's no confusion later on.
3. Communicate your goals clearly
Before starting any project, it's important that you communicate your goals clearly with your freelance copywriter. What type of content are you looking for? Who is your target audience? What action do you want them to take after reading your content? The more specific you can be about your goals, the easier it will be for your freelance copywriter to
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