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Summary of Bill Aulet's Disciplined Entrepreneurship
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#1 There are three reasons why students want to start their own business: idea, technology, and interest.
#2 You must have an idea, a technology, and a passion to start an entrepreneur. You must first answer the question, What can I do well that I would love to do for an extended period of time. Once you have answered this, you will have taken the first step toward discovering a customer pain.
#3 Before you start a company, you should first take stock of your personal interests, strengths, and skills. Then, identify good opportunities by considering the following: Do you have knowledge, capability, connections, financial assets, name recognition, passion for a particular market, and commitment.
#4 The choice of your co-founders is extremely important. The research at MIT suggests that businesses with multiple founders are more successful than those founded by an individual.
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Summary of Bill Aulet's Disciplined Entrepreneurship - IRB Media
Insights on Bill Aulet's Disciplined Entrepreneurship
Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 4
Insights from Chapter 5
Insights from Chapter 6
Insights from Chapter 7
Insights from Chapter 8
Insights from Chapter 9
Insights from Chapter 10
Insights from Chapter 11
Insights from Chapter 12
Insights from Chapter 13
Insights from Chapter 14
Insights from Chapter 15
Insights from Chapter 16
Insights from Chapter 17
Insights from Chapter 18
Insights from Chapter 19
Insights from Chapter 20
Insights from Chapter 21
Insights from Chapter 22
Insights from Chapter 23
Insights from Chapter 24
Insights from Chapter 25
Insights from Chapter 1
#1
There are three reasons why students want to start their own business: idea, technology, and interest.
#2
You must have an idea, a technology, and a passion to start an entrepreneur. You must first answer the question, What can I do well that I would love to do for an extended period of time. Once you have answered this, you will have taken the first step toward discovering a customer pain.
#3
Before you start a company, you should first take stock of your personal interests, strengths, and skills. Then, identify good opportunities by considering the following: Do you have knowledge, capability, connections, financial assets, name recognition, passion for a particular market, and commitment.
#4
The choice of your co-founders is extremely important. The research at MIT suggests that businesses with multiple founders are more successful than those founded by an individual.
#5
Once you have identified an idea or technology as the basis for your innovation-driven business, you must rigorously test and flesh out your proposal through the 24 Steps. Your first goal is to assess the needs of potential customers, focusing on a target customer with the goal of achieving product-market fit.
Insights from Chapter 2
#1
After completing Step 0, Getting Started, you should have an idea or technology that answers the question, Is this something the world could benefit from. You should also have a team of co-founders.
#2
The single necessary and sufficient condition for a business is a paying customer. You cannot define a business as a product, because if no one buys your product, you do not have a business. The marketplace is the final arbiter of success.
#3
To create a new market, you must first identify a target customer group. A target customer is a group of potential customers who share many characteristics and would all have similar reasons to buy a particular product. Focus is the most important skill for an entrepreneur, and it is difficult to focus too much.
#4
There are two common pitfalls that new entrepreneurs encounter. The first is selling to everyone, which
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