Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    From $11.99/month after trial. Cancel anytime.

    Summary of Karen Hayward's Stop Random Acts of Marketing
    Summary of Karen Hayward's Stop Random Acts of Marketing
    Summary of Karen Hayward's Stop Random Acts of Marketing
    Ebook32 pages12 minutes

    Summary of Karen Hayward's Stop Random Acts of Marketing

    By IRB Media

    ()

    Read preview

    About this ebook

    Please note: This is a companion version & not the original book. Book Preview:

    #1 CEOs need to understand and use the most basic tech tools today, such as Google Analytics. Without understanding your digital footprint, you’ll be left behind.

    #2 The digital age has changed how companies need to market themselves. The salesperson no longer holds all the information and educates the customer. In the digital age, the customer self-educates, eliminates most options themselves, and might reach out to the final three options for closer evaluation.

    #3 The modern marketing and sales funnel is made up of three stages: top, middle, and bottom. The stages help you reach the right people where they are, move them through the sales process, and ultimately convert them into customers who must be nurtured.

    #4 The reality today is that buyers have all the power. Therefore, they behave differently than they once did, and we should treat them differently.

    LanguageEnglish
    PublisherIRB Media
    Release dateMay 16, 2022
    ISBN9798822518025
    Summary of Karen Hayward's Stop Random Acts of Marketing
    Author

    IRB Media

    With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

    Read more from Irb Media

    Related to Summary of Karen Hayward's Stop Random Acts of Marketing

    Related ebooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • UNLIMITED

      Ditching The Digital Titles, And Other Talent Truths

      Jul 7, 2019

      Part 1 of a 2-part series In 2018 the Marketing Association brought together a group of marketing leaders from some of NZ’s biggest companies and brands to discuss issues facing our marketing industry. Despite different sectors, team structures, and

      5 min read

    • UNLIMITED

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • UNLIMITED

      Growth Through Insights

      Aug 28, 2019

      Growth Through Insights
      4 min read

    • UNLIMITED

      How SMEs On A Budget Can Apply Effective Market Research

      Feb 19, 2023

      ALTHOUGH there’s no rule book on how to become a successful entrepreneur, some of the most thriving businesspeople swear by the power of market research. As award-winning social scientist, Dan Zarrella put it: “Marketing without data is like driving

      2 min read

    • UNLIMITED

      How SMEs On A Budget Can Apply Effective Market Research

      Feb 19, 2023

      ALTHOUGH there’s no rule book on how to become a successful entrepreneur, some of the most thriving businesspeople swear by the power of market research. As award-winning social scientist, Dan Zarrella put it: “Marketing without data is like driving

      2 min read

    • UNLIMITED

      What's Behind New Zealand's Growing Companies?

      Sep 23, 2019

      This revelation was a concern to hear from some of New Zealand’s most senior marketers. These were talented marketers and marketing’s core purpose is growth, so understanding what is or isn’t going on here is of great interest to us all. Marketers de

      4 min read

    • UNLIMITED

      What Makes A Winner?

      Sep 4, 2024

      What Makes A Winner?
      3 min read

    • UNLIMITED

      How To Launch a New Business

      Jun 1, 2024

      Read on for 10 key steps to a successful launch: Before diving into the entrepreneurial world, it's crucial to identify your niche market. Conduct thorough market research to understand the demand for your product or service. Analyse your target audi

      2 min read

    • UNLIMITED

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    • UNLIMITED

      All Roads Lead To A Great Customer Experience

      Jan 17, 2023

      Right now, with high interest rates and less cash to go around, business owners are rightly thinking about money. The main thought on your mind is probably ‘How do we keep the cash flowing?’ The answer, perhaps obviously, lies with your customers. Wh

      2 min read

    • UNLIMITED

      A Profitable Venture

      Dec 31, 2019

      A Profitable Venture
      3 min read

    • UNLIMITED

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    • UNLIMITED

      Georgia Phillips, COO, Luma Research

      May 22, 2022

      Making a great ad is not easy. Only around a third of ads work - so think of all that money and time that is wasted making sub-standard ads. In the past it didn’t matter so much. Budgets were big, marketing managers were led by their gut and campaign

      2 min read

    • UNLIMITED

      Reach Your Customers!

      Mar 31, 2020

      Reach Your Customers!
      10 min read

    • UNLIMITED

      Measuring Digital Innovation: A Four-Stage Framework

      May 1, 2024

      THE DIGITAL ERA DEMANDS INNOVATION. Every business today — indeed, every organization — must continually adapt to keep up with changing customer expectations, new digital competitors and business models made possible by emerging technologies. For an

      8 min read

    • UNLIMITED

      Choosing Sales Activity That Determines The Best Outcome

      May 27, 2019

      IN THE NEXT look at our “8 levers of sales growth” series I tackle the decision between doing more volume of sales activity generally or focusing on more targeted sales activity. It seems like a simple answer, but it isn’t always as obvious as you’d

      2 min read

    • UNLIMITED

      Charting A New Path for Your Organization: The 4Ps

      Sep 1, 2020

      WHERE DO WE GO FROM HERE? That is the question being asked by just about everyone, everywhere. With the onset of the COVID-19 pandemic, business priorities immediately shifted from ‘how will we grow?’ to ‘how will we survive?’ As our medical and gove

      6 min read

    • UNLIMITED

      Everyone’s Right

      Jul 7, 2019

      Everyone’s Right
      2 min read

    • UNLIMITED

      On Course

      Jul 11, 2019

      On Course
      6 min read

    • UNLIMITED

      Grow Your Remote Business

      Jun 30, 2020

      Grow Your Remote Business
      4 min read

    Related categories

    Reviews for Summary of Karen Hayward's Stop Random Acts of Marketing

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Summary of Karen Hayward's Stop Random Acts of Marketing - IRB Media

      Insights on Karen Hayward's Stop Random Acts of Marketing

      Contents

      Insights from Chapter 1

      Insights from Chapter 2

      Insights from Chapter 3

      Insights from Chapter 4

      Insights from Chapter 5

      Insights from Chapter 6

      Insights from Chapter 7

      Insights from Chapter 8

      Insights from Chapter 9

      Insights from Chapter 10

      Insights from Chapter 11

      Insights from Chapter 12

      Insights from Chapter 13

      Insights from Chapter 14

      Insights from Chapter 15

      Insights from Chapter 16

      Insights from Chapter 1

      #1

      CEOs need to understand and use the most basic tech tools today, such as Google Analytics. Without understanding your digital footprint, you’ll be left behind.

      #2

      The digital age has changed how companies need to market themselves. The salesperson no longer holds all the information and educates the customer. In the digital age, the customer self-educates, eliminates most options themselves, and might reach out to the final three options for closer evaluation.

      #3

      The modern marketing and sales funnel is made up of three stages: top, middle, and bottom.

      Enjoying the preview?
      Page 1 of 1