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    Social Media Marketing - Marketing Strategies For Small Business Owners
    Social Media Marketing - Marketing Strategies For Small Business Owners
    Social Media Marketing - Marketing Strategies For Small Business Owners
    Ebook80 pages55 minutes

    Social Media Marketing - Marketing Strategies For Small Business Owners

    By Barclay Soto

    ()

    Read preview

    About this ebook

    Marketing Strategies For Small Business Owners

    Are you ready to get the UPPER HAND in your social media marketing efforts?

     

    Many small businesses, entrepreneurs, and others have brands they want to promote but have no idea how to do so effectively on Facebook, Twitter, and Instagram...

     

    Not to mention LinkedIn, Google Plus, and Pinterest!

     

    These well-known social platforms have a massive audience!

     

    Facebook alone has over 2 billion active users and a slew of user-friendly tools designed to encourage things to go viral.

     

    Then there's the fact that social media allows you to interact with your audience and communicate directly with them.

     

    By establishing a relationship with your followers, you can ensure that your products and content truly resonate with them by providing them with what they desire.

     

    You can develop true fans who will share everything you create and buy almost any content you release.

     

    Here is what you will learn in this book:

    • How to write content that encourages shares
    • How to grow your social media accounts
    • How to create a posting schedule that works in YOUR work flow and that you can actually stick to!
    • How to use more modern social media tools like live video and 'stories'
    • How to track your data and hone your posts over time for greater performance
    • How to work with other creators and accelerate your growth rapidly
    • How to build true fans and highly engaged readers
    • How to develop a brand that will resonate on social platforms and drive many more subscriptions, follows and likes
    • How to understand the psychology of sharing and following
    • And much more!

    Discover how you can develop a brand that will resonate on social platforms and drive many more subscriptions, follows, likes and much more!

    What are you waiting for? Grab a copy today!

    LanguageEnglish
    PublisherRoyce Publishing
    Release dateApr 24, 2022
    ISBN9798201975661
    Social Media Marketing - Marketing Strategies For Small Business Owners

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      Book preview

      Social Media Marketing - Marketing Strategies For Small Business Owners - Barclay Soto

      Chapter 1: Develop Your Social Media Marketing Plan

      So you want to build a massive brand and believe social media is the way to do it?

      Good news is, you're on the right track! Social media is a powerful tool for building a massive audience and connecting with that audience in ways that many brands and companies never will.

      However, before you can begin posting media and content, you must first develop a plan. What, you thought you could just jump in without a strategy?

      Your social marketing strategy is essentially the strategy and series of steps you intend to take in order to transform your website or business from a small name or tiny blog into a massive, self-sustaining, professional organization.

      Many people believe it is impossible, but the truth is that it has worked for countless brands before yours.

      Take a look at any of the biggest names in your industry, and you can almost guarantee that they started where you are now, and that they used social media – possibly in conjunction with other tools – to grow and become something bigger.

      Many people will fail to replicate that success story because they chose the wrong path – or because they had no strategy to begin with.

      That's what we'll be looking at here. We'll look not only at how to create a blueprint based on other highly successful sites, but also at how to tailor that strategy to your brand, mission statement, and audience.

      The plan is the most crucial aspect of your entire campaign. So, get ready, and let's do this!

      Objectives And Goals

      The first step is to determine what your social media plan's goal is. You'd be surprised how many brands launch into social media marketing without even considering this fundamental concept!

      If you ask a lot of creators and businesses what their plan is, they will either look at you blankly or answer that it is 'to be more successful.'

      This isn't helpful because it doesn't give us a destination, so we can't create a road map.

      Instead, consider what success means for your company. Maybe you're just trying to make a lot of sales in a short period of time.

      Perhaps you want to establish yourself as an authority within a narrow sphere of influence?

      Or perhaps you want to reach a massive audience and be recognized as a thought leader in a specific niche.

      Whatever the case may be, this will have a subtle impact on how you go about things. Similarly, you should consider your budget, timeframe, and the number of hours you can devote to this plan.

      If you can create an entire social media department in-house as part of your business, that's fantastic.

      However, if you're only going to post one or two status updates per day, be honest about it and factor it into your plan.

      It is preferable to have a moderate plan and stick to it than to have a highly ambitious plan and then abandon it on day one!

      Branding

      The next thing you should consider is your branding.

      And I'm going to be brutally honest with you: there's a very good chance that your website and business require a complete rebrand. Sorry!

      The truth is that your social media success will be heavily reliant on your branding. You will not be able to win over your followers and visitors if your branding is poor.

      The entire purpose of your social media is to create positive interactions with an audience so that they will consider signing up and subscribing, and so that you will build their trust and they will consider purchasing from you in the future.

      If you post frequently and with high-quality content, but your page has an ugly logo or no real branding at all, you will lose visitors.

      A strong brand will immediately instill trust and authority. People should be able to tell just by looking at your logo what your site or channel is about and whether or not they are likely to like it. At the same time, they should notice your branding and get the impression that you are a professional organization that they can rely on to produce high-quality products and content.

      That is why you should hire someone to design a logo for you and then make sure that you use it consistently across all of your channels, as this will help to increase synergy between your various accounts.

      Target Audience

      Your target audience should have a direct influence on your branding. What exactly do I mean by this?

      Essentially, you will have a specific target audience depending

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