Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    From $11.99/month after trial. Cancel anytime.

    Video Marketing - How To Build Trust, Create Engagement And Drive Sales With Video Marketing
    Video Marketing - How To Build Trust, Create Engagement And Drive Sales With Video Marketing
    Video Marketing - How To Build Trust, Create Engagement And Drive Sales With Video Marketing
    Ebook49 pages36 minutes

    Video Marketing - How To Build Trust, Create Engagement And Drive Sales With Video Marketing

    By Jeff Green

    ()

    Read preview

    About this ebook

    How To Build Trust, Create Engagement And Drive Sales With Video Marketing

    For many businesses, generating sales is a delicate balance. It entails cultivating relationships with prospective customers, developing memorable and informative brand touchpoints, and ultimately assuring your audience that your product or service is the answer to their problems.

     

    In each of these cases, video plays an important role. Video's dynamic nature attracts more attention than a wall of text or a static image, and the visuals allow for a more personal connection.

     

    Here is what you will learn in this book:

    • Understand the old elements that sill remain alive in video marketing.
    • Identify the new and old factors that make up modern video marketing.
    • Understand the concept of return on effort.
    • Understand the KLT (know-like-trust) buying process.
    • How to create a human connection with your prospects.
    • And much more!

    What are you waiting for? Grab a copy today!

    LanguageEnglish
    PublisherRoyce Publishing
    Release dateMar 24, 2022
    ISBN9798201507909
    Video Marketing - How To Build Trust, Create Engagement And Drive Sales With Video Marketing

    Read more from Jeff Green

    Related to Video Marketing - How To Build Trust, Create Engagement And Drive Sales With Video Marketing

    Related ebooks

    E-Commerce For You

    View More
    View More

    Related podcast episodes

    Related articles

    • UNLIMITED

      Track Your Marketing Metrics To Improve Your Impact And Reach

      Jun 22, 2020

      When things are going well, marketing and business development tend to slide towards the bottom of your practice’s long to-do list. However, the current operating environment – caused by the coronavirus pandemic and its subsequent shutdown – has seen

      4 min read

    • UNLIMITED

      How to Sell Yourself

      Dec 1, 2019

      How to Sell Yourself
      2 min read

    • UNLIMITED

      2020 CEO Survey

      Aug 12, 2020

      Every summer, the CEOs of the Inc. 5000 respond to an exhaustive (and, we’ve been told, exhausting) survey comprising more than 80 questions about themselves, their companies, and their views of business and the world. Those responses, over the years

      1 min read

    • UNLIMITED

      HotPicks

      Dec 17, 2019

      HotPicks
      12 min read

    • UNLIMITED

      Going Through The Emotions

      May 15, 2019

      Going Through The Emotions
      7 min read

    • UNLIMITED

      Take Your Video Projects Further

      Oct 22, 2022

      Take Your Video Projects Further
      3 min read

    • UNLIMITED

      Facebook

      May 12, 2022

      Clicks on searches for local businesses increased by 23% in February–May 2020, and although there were pandemic-related reasons for that, it’s still well worth you creating a Facebook Business page for your brand. It’s a great way to reach a more div

      3 min read

    • UNLIMITED

      When Your Audience Disappears

      Jan 17, 2024

      When Your Audience Disappears
      4 min read

    • UNLIMITED

      A Moment Of Your Time

      Dec 8, 2024

      On paper, marketers have the easiest job on Earth. All we need to do is get people to watch content online – which is what everyone’s doing these days already, right? People are spending so much time online that it’s a social problem. Governments are

      3 min read

    • UNLIMITED

      Top Tips For B2B Video Marketing

      Oct 14, 2018

      For too long, video marketing has belonged to the realm of B2C. No more. Video has undoubtedly become the most compelling way marketers can humanise their storytelling and amp up their emotional engagement with their audiences. B2B marketers have tra

      3 min read

    • UNLIMITED

      Vlogging Stardom

      Nov 9, 2023

      RHEA FREEMAN is a social media expert and Meta lead trainer who is also an award-winning PR adviser. She works with equestrian brands, associations, federations and riders, and also guest lectures at two universities. Rhea produces an awardwinning we

      3 min read

    • UNLIMITED

      The Future Of Marketing

      Sep 23, 2019

      The Future Of Marketing
      5 min read

    • UNLIMITED

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • UNLIMITED

      Why Is The Smartest Ad Format In The World So… Stupid?

      Jun 22, 2022

      Hey marketing industry, how does it feel to be the ATM of the internet? Here in New Zealand, we pump hundreds of millions of dollars into display advertising every year. And this pays for websites and content for the public to freely enjoy. That’s ni

      5 min read

    Related categories

    Reviews for Video Marketing - How To Build Trust, Create Engagement And Drive Sales With Video Marketing

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Video Marketing - How To Build Trust, Create Engagement And Drive Sales With Video Marketing - Jeff Green

      Introduction

      Video marketing is not actually new. Regardless of what you've heard or how much hype surrounds video SEO, video conversions, or video sales pages, video marketing as a whole is not a new phenomenon.

      Video has always existed. In fact, many online marketing professionals have long recognized its marketing potential. To understand the hype surrounding video marketing even back then, go back to the days of RealPlayer.

      The truth is that the promise of video marketing has always been well known, but what distinguishes today is that we now have the technology to deliver on these promises. People have always talked about how amazing video marketing could be, but it was all just speculation. It was all speculation and opinion, with no facts to back it up. The technology was simply insufficient.

      Video marketing has become the killer app as a result of four major changes. It has always been the once and future king of marketing, but it is likely to reclaim its throne as a result of the rise of high-speed yet low-cost wireless data transmission. You can watch videos on your mobile phone without having to wait an eternity for the video to fully download.

      We also have standardized high-quality decoding and coding technology. In other words, no matter what device you're watching a video on or which website you're visiting, the images will be crisp and the sounds will be crystal clear.

      Another recent technological breakthrough concerns the cost of storage. You must understand that the video you are watching must be saved somewhere. It must be stored on a series of hard drives. That isn't free. Storage costs have plummeted as a result of advances in technology. Furthermore, the service that people provide to host websites has become increasingly affordable.

      With this combination, video marketing has come to its home. It's finally here, but here's the catch. It's rather ironic. Today's challenge for video marketers is that video may have become a victim of its own success. The issue now is that there is so much video available that most of it simply does not have an impact. They don't convert people into buyers.

      The majority of YouTube videos have very few views.

      Have you ever been searching for something on YouTube and noticed how many videos have very few views? The vast majority of marketing videos on YouTube and other platforms suffer the same fate.

      You must accept the fact that modern video marketing is both new and old. You will either succeed or fail based on how you navigate these factors. Either your video will convert people into buyers or it will sit on YouTube with no views.

      ––––––––

      What's New?

      Modern video marketing incorporates three new technologies that have significantly increased its effectiveness. To begin, you can create video using software. You no longer have to manually patch together or shoot video content. There is a wide range of software available to assist you in editing, enhancing, and even automating the creation of video content.

      Furthermore, video marketing content is increasingly

      Enjoying the preview?
      Page 1 of 1