Summary of Oren Klaff's Flip the Script
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About this ebook
Get the Summary of Oren Klaff's Flip the Script in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.
What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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Summary of Oren Klaff's Flip the Script - IRB Media
Insights on Oren Klaff's Flip the Script
Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 4
Insights from Chapter 5
Insights from Chapter 6
Insights from Chapter 7
Insights from Chapter 8
Insights from Chapter 1
#1
On a trip to Russia, Oren was to meet with a local oligarch who could help them secure funding for their company.
#2
The author was lost in translation the entire time he was negotiating with Viktor. He tried to overcome the Russian mogul’s objections and push a deal, but he always shot them down.
#3
Inception is a process of getting the prospect to buy your way, not yours alone. It entails using all the different types of Inclinations, getting them to trust your expertise, and overcoming their objections.
#4
Pitching your client is similar to selling to your boss. You need to change their mindset by establishing credibility and expertise.
#5
In the real world, buyers almost always say they want to buy something when they really just want to pay you for something. Always push for a yes, not a want to buy.
#6
The act of selling is defined by psychological pressure. Buyers always respond to this by pacifying the seller, backing away, and deferring the decision to an