Webinar Mastery: Best Practices For Webinar Mastery
By empreender
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Webinar Mastery - empreender
Introduction
To successfully make money from webinars you have to know what works and what doesn’t. A lot of marketers make big mistakes with their webinars and do not get the results that they want. This guide will explain which methods to create the most successful webinars.
We have worked hard to provide you with everything that you need to know about planning, promoting and running successful webinars. You will find it an easy and engaging read and we encourage you to read it from start to finish and then start to implement the tips and advice you find here.
You will learn what other successful webinar marketers do to make a lot of money. What they have done is not rocket science and you can replicate their success easily. Engagement with your audience is essential and this guide will show you how to achieve that.
Why Use Webinars In Your Marketing Strategy?
Why should you use webinars as part of your marketing strategy? There are a number of reasons. Over the last few years webinars have gone mainstream
and people are familiar with them a lot more than they used to be. People know that if they attend a webinar they will receive some value and there is likely to be a pitch at the end.
This is good for you. When people attend your webinars they are very likely to have this expectation. It will not be a shock to them when you make a pitch for one of your products or services at the end.
Deliver Value with Webinars
All of your webinars must provide value to your attendees. This is the main reason that people will attend. They have a problem in your niche and they believe that the webinar will solve that problem for them.
A high value webinar can keep an audience engaged for a long time. It is not uncommon for webinars to last between 1 hour and 2 hours. No other marketing tool has the power to do this. Videos are not interactive like webinars so they will not have the same impact and people are likely to stop watching after a few minutes.
Attendees know that they will be able to participate. The main way of doing this is to ask you questions and get the answers in real time. You are able to ask your audience questions as well and you can ask them to participate regularly in micro actions such as polls, quizzes and so on.
When you get your audience to perform micro actions throughout the webinar you are warming them up to taking the final action that you want – purchasing your product or service.
Not all webinars have sales pitches at the end of them. Some businesses use webinars to just provide value by explaining how to solve a problem and how using their products and services make things a lot easier. This increases brand awareness and trust which will make the attendees more likely to become customers in the future.
Expert Status
If you are running a webinar then your audience will perceive you as an expert. Even if some of the attendees have never heard of you before they will