The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

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The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

Name: The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
Author: Leland HARDEN
ISBN: 9780071406222

By Leland HARDEN and Bob HEYMAN

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About this ebook

How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines

From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity.

The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. The Auction App shows them how to:

Liquidate excess inventory
Acquire new customers cost-effectively
Conduct real-time market research
Provide new avenues of cooperation between sellers and suppliers

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Business

LanguageEnglish

PublisherMcGraw-Hill Education

Release dateMar 22, 2002

ISBN9780071406222

Author

Leland HARDEN

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Cotton, Slavery, and the New History of Capitalism with Alan Olmstead and Paul Rhode: Today's guests are economic historians Alan Olmstead and Paul Rhode. Both of them have research related to the slave economy of the Antebellum South. Our main topic is a paper they co-authored, . The "New History of Capitalism" grounds the rise of...
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Cotton, Slavery, and the New History of Capitalism with Alan Olmstead and Paul Rhode: Today's guests are economic historians Alan Olmstead and Paul Rhode. Both of them have research related to the slave economy of the Antebellum South. Our main topic is a paper they co-authored, . The "New History of Capitalism" grounds the rise of...
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The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

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