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    A Journey into Sales
    A Journey into Sales
    A Journey into Sales
    Ebook69 pages50 minutes

    A Journey into Sales

    By Bülent Belbez

    ()

    Read preview

    About this ebook

    -Know and believe in what you are doing or selling.
    -You serve the needs of others.
    -Sales is serving the unserved.
    -Sales is selling whatever is lacking.
    -In selling, different is good.
    -It requires a lot of faith, self-confidence, willingness and preparation in accordance with the competitive products you are about to present.
    -See things objectively.
    -Be open-minded and always have the facts.
    -Your products or services should make a difference over the competitor’s.
    -Be disciplined and detailed, put the customer first, meet the customer on their turf.
    -Be inspiring and exceptional in your product knowledge.
    -Travel as necessary to perform the sales target.
    -Sales is truly a matter of numbers.
    LanguageEnglish
    PublisherAustin Macauley Publishers
    Release dateApr 30, 2021
    ISBN9781528992794
    A Journey into Sales
    Author

    Bülent Belbez

    Bülent Belbez was born in 1968 in Istanbul, turkey. He is a chemical engineer with a BS and MS. Bülent received another MS in food science and technology in USA. He worked three years in technical and 14 years in sales at multinational and Turkish companies. Bülent has been tutoring business English lessons as a freelzice tutor since 2015. He is the author of the book A Journey into Sales and The Art of sales.

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      Book preview

      A Journey into Sales - Bülent Belbez

      References

      About the Author

      Mr Bülent Belbez was born in 1968 in Istanbul, Turkey. He is a Chemical Engineer with a BS and MS. He received another MS in food science and technology in the USA. He worked three years technical and 14 years in sales at multinational and Turkish companies. He sold ingredients and additives to mainly food and chemical industry with mostly R&D work in developing recipes and testing the products. As part of his job, he travelled extensively in Europe to visit the companies he had represented for training and meetings. He has been tutoring business English lessons as a freelance tutor since 2015.

      Dedication

      To my daughter, Melis.

      Copyright Information ©

      Bülent Belbez (2021)

      The right of Bülent Belbez to be identified as the author of this work has been asserted by the author in accordance with section 77 and 78 of the Copyright, Designs and Patents Act 1988.

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of the publishers.

      Any person who commits any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages.

      A CIP catalogue record for this title is available from the British Library.

      ISBN 9781528992787 (Paperback)

      ISBN 9781528992794 (ePub e-book)

      www.austinmacauley.com

      First Published (2021)

      Austin Macauley Publishers Ltd

      25 Canada Square

      Canary Wharf

      London

      E14 5LQ

      Acknowledgement

      I would like to thank Aliye Acaroglu, MD, who initially inspired me to write a book. Special thanks to Lemi Sumer, who was my initial mentor in sales business. I am grateful to my students for their support to put my thoughts and excerpts from our business English lessons, corporate and biography books together. I appreciate the health support and inspiration of Seha Akduman, MD and Prof Inci Mevlitoglu, MD in 2018. I am always thankful to my daughter, my sister and my parents for their everlasting love, understanding and support. Finally, I am thankful to my cousin Yavuz Erkan for giving me the courage to proceed in writing this book.

      Introduction

      Over the years throughout my conversations with my business students, medical doctors, friends and family members. I was told to put some information from my books and thoughts together in a book. I don’t claim anything as an ideal in this book but tried to share information and my thoughts along with some experiences from the field regarding the ‘Art of Sales’ there are certain basic rules and principles to follow, but there are not exact success formulas. The verbs ‘depends’, ‘varies’ and ‘try’ are the game changers.

      Chapter 1

      What Is Sales?

      Sales is serving the unserved.

      Sales is selling whatever is lacking.

      Sales is launching a new product for a need.

      Developing empathy is the ability to see through the buyer’s eyes, see things from their perspectives, putting yourself in their shoes.

      Selling is not about what you want to sell. It’s about what they need to own.

      SELLING IS TRULY A MATTER OF NUMBERS!

      "Those who cannot remember the past are condemned to repeat it."

      George Santayana - Spanish Philosopher

      Diligently pursue information. Do research on your industry and also in other successful industries. You may pick-up some necessary information, clues, models or inspiration.

      Never seem like a rushed or anxious person. Always appear as a well-organized person.

      Know and believe in what you are doing and selling. You serve the needs of others.

      There is fun and satisfaction in selling something. Be prepared to ask questions.

      You must build the customer’s trust in you, your company, your brand or even your industry. Loyalty is built over time.

      Sometimes people buy on emotions for the product’s benefits.

      Relieve pressure and handle the discussion/meeting with ease and grace.

      Build trust and loyalty.

      Instead of phoning for a new product, value their opinion by visits. Willing to go the extra mile.

      Be creative, flexible, reliable and accountable.

      People are creatures of habit and don’t often seek out change.

      Loyalty is built over time.

      Always provide multiple ideas for client loyalty.

      Give each one special attention. Give before asking.

      When things have to change, ‘ADAPT’;

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