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    I, Steve: Steve Jobs In His Own Words
    I, Steve: Steve Jobs In His Own Words
    I, Steve: Steve Jobs In His Own Words
    Ebook243 pages57 minutes

    I, Steve: Steve Jobs In His Own Words

    By George Beahm

    3.5/5

    ()

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    About this ebook

    The New York Times bestselling collection that “offers Jobs’s views on life, death, technology and design, among other topics” (The Washington Post).
     
    Drawn from more than three decades of media coverage—print, electronic, and online—this book serves up the best, most thought-provoking insights ever spoken by Steve Jobs: more than two-hundred quotations that are essential reading for everyone who seeks innovative solutions and inspirations applicable to their business, regardless of size.
     
    Jobs, the longtime CEO of Apple, Inc., which he co-founded in 1976, stepped down from that role in August 2011, bringing an end to one of the greatest, most transformative business careers in history. Over the years, Jobs has given countless interviews to the media, explaining what he calls “the vision thing”—his unmatched ability to envision, and successfully bring to the marketplace, consumer products that people find simply irresistible.
     
    Jobs has made an indelible mark in multiple industries, and played an enormous role in creating others. Consider how Jobs and Apple shaped the following fields: personal computers (laptop and desktop), apps (for multiple electronic devices), computer animation (Pixar), music (iTunes), telecommunications (iPhone), personal digital devices (iPod), books (iBook), and, most recently, tablets (iPad). Jobs is the great business visionary of our era.
     
    “A new book revealing many of Steve Jobs’ most illuminating quotes.” —CNET
     
    “Steve Jobs, whose resume twice cites ‘the vision thing,’ has given us some truly memorable quotes.” —FoxNews.com
     
    “A 160-page collection of quotes from the most iconic product pitchman since P.T. Barnum.” —The New York Observer BetaBeat blog
    LanguageEnglish
    PublisherOpen Road Integrated Media
    Release dateOct 19, 2011
    ISBN9781572846937
    I, Steve: Steve Jobs In His Own Words

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    Reviews for I, Steve

    3.5/5

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    • 4/5
      I'm in the midst of a few other cinder block books, so I can't take on the authorized Steve Jobs book at the moment. However, I still needed a taste of the man following his untimely passing. This book fit the bill. It's summary? I could get into various flowery adjectives, but what it boils to is: he knew what the !#$^ he was doing, he didn't care what you thought of him, he marched to his own beat, and he could market the hell out of anything.

    Book preview

    I, Steve - George Beahm

    IS%20Ebook%20Cover.jpg

    Copyright Information

    Edited by George Beahm

    Copyright © 2011 by George Beahm

    No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without express written permission from the publisher.

    I, Steve was in no way authorized, prepared, approved, or endorsed by Steve Jobs and is not affiliated with or endorsed by any of his organizations.

    First ebook edition November 2011.

    ISBN-10 1-57284-693-3

    ISBN-13 978-1-57284-693-7

    This ebook edition of I, Steve includes corrections made after the book’s earlier printings.

    B2 Books is an imprint of Agate Publishing, Inc. Agate books are available in bulk at discount prices. For more information, go to agatepublishing.com.

    Table of Contents

    Copyright Information

    Dedication

    Introduction: Steve Jobs and the Vision Thing

    Quotations

    Anxiety before iPad Debut

    Apple’s Core: Employees

    Apple’s DNA

    Apple’s Existence

    Attention Getting

    Being the Best

    Beyond Recruiting

    Branding

    Broad-Based Education

    Broad Life Experiences, Importance of

    Company Focus

    Competition

    Computers

    Computers for Everyman

    Computers as Tools

    Confusing Product Lines

    Consumerism

    Consumer Product Design

    Contribution

    Convergence

    Creating New Tools

    Creativity and Technology

    Credo

    Customer Complaints

    Customer Loyalty

    David versus Goliath

    Deadlines

    Death

    Decision Making

    Demise

    Dent in the Universe

    Design

    Difference, the Essential

    Disney’s Animated Movie Sequels

    E-Book Readers

    Employee Motivation

    Employee Potential

    Excellence

    Excitement

    Firing Employees

    Flash Crash

    Focus

    Focusing on Product

    Forcing the Issue

    Forward Thinking

    Getting It Right

    Goals

    Grace Under Pressure

    Great Ideas

    Great Product Design

    Great Products

    Hard Work

    Health Speculation

    Health, Taking Time Off for

    IBM

    iCEO

    Impact, in an Address to Apple Employees

    Innovation

    Insight

    Inspiration

    Integration

    Interdisciplinary Talents

    Internet Theft and Motivation

    iPad and Inevitable Change

    iPad Inspires iPhone

    iPhone

    iPod Nano

    iPod Touch

    iTunes

    Jobs’s Curriculum Vitae (Résumé)

    Jobs’s Legacy at Apple

    Jobs’s $1 Annual Salary

    Letting Go of the Past

    Life’s Complications

    Losing Market Share

    Losing Money

    Lost Opportunities

    Mac Cube

    Mac’s Introduction

    Mac Legacy

    Making Bold Announcements

    Marketing

    Microsoft’s Lack of Innovation

    Microsoft’s Microview

    Misplaced Values

    Mistakes

    Money

    Motivating Employees

    Motivation

    Need for Teamwork

    Netbooks

    New Products

    No Resting on Laurels

    Owning the User Experience

    Packaging

    PARC’s Graphical Interface

    PARC’s Innovations

    Parochial Thinking

    Partnership

    Passion

    Passion versus Active Thinking

    PC as the Digital Hub

    Perception

    Perseverance

    Pixar

    Pixar’s People

    Porn Apps on Android

    Pride in Product

    Priorities Assessment

    Process

    Products

    Product Creation

    Product Design

    Product Imagination

    Product Innovation

    Product Integration

    Product Secrecy

    Products’ Appeal

    Profit Sharing, Not Advances

    Quality

    Real Estate Location

    Reliability

    Repeating Success

    Risking Failure

    Shared Vision

    Simplicity

    Slogan: First Generation iPod

    Software

    Soul of the New Machine

    Stagnation, the Danger of

    Stickiness

    Stock Options

    Story, Importance of

    Strategy

    Success

    Sucker-Punched, Being

    Survival

    Takeovers, Hostile

    Taking Stock of Apple

    Teamwork

    Technology in Perspective

    Think Different Ad Campaign

    Thinking Through the Problem

    To Be or Not to Be

    Toy Story 2

    Trash Talking

    Ubiquity of Mac

    User Experience

    Values

    Vision

    Wisdom

    Working Hard and Growing Older

    Zen

    Milestones

    End of an Era: Steve Jobs’s Resignation Letter as Apple CEO

    Citations

    About the Editor

    Dedication

    This one is for Britton Edwards.

    Apple has a core set of talents, and those talents are: We do, I think, very good hardware design; we do very good industrial design; and we write very good system and application software. And we’re really good at packaging that all together into a product. We’re the only people left in the computer industry that do that.

    —Steve Jobs, Rolling Stone, December 25, 2003

    Introduction: Steve Jobs and the Vision Thing

    I’m always keeping my eyes open for the next big opportunity, but the way the world is now, it will take enormous resources, both in money and in engineering talent, to make it happen. I don’t know what that next big thing might be, but I have a few ideas.

    —Steve Jobs, Fortune, January 24, 2000

    Since 1976 Steve Jobs spoke his mind, to the delight of his advocates and the dismay of his detractors, in every possible venue: press releases, statements on Apple’s Websites, public appearances to introduce new Apple products, and interviews to the print and electronic media.

    But no matter what one thinks of Jobs, who twice cites the vision thing on his résumé, one indisputable fact stands out: He gave us some of the most memorable quotes about the nature of business in our time.

    Steve Jobs occupied a unique and enviable position in the business community. He was selected as CEO of the Decade by Fortune magazine, the best-performing CEO in the world by the Harvard Business Review, and Person of the Decade by the Wall Street Journal, among numerous other honors.

    On August 15, 2011, news broke that the only authorized biography of Steve Jobs, written by Walter Isaacson, had been moved up from March 2012 to November 21, 2011, prompting questions as to why. Big publishers simply don’t move up pub dates four months on a whim. Clearly, a shoe had been dropped.

    Nine days later, on August 24, the other shoe dropped: Steve Jobs announced he was stepping down as CEO, and asked the Apple board to execute our succession plan, which put Timothy Cook at the helm.

    On October 5, one day after Apple’s new CEO held his first media event to announce the iPhone 4S, Apple’s board stated that Steve Jobs, at age 56, had died. The board released a statement: Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.

    Quotations

    Anxiety before iPad Debut

    Even though we’ve been using these internally for some time and working on it for a few years, you still have butterflies in your stomach the week before…the night before introduction…the launch.… You never know until you get it into your customers’ hands and they tell

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