Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    From $11.99/month after trial. Cancel anytime.

    A Technique for Producing Ideas
    A Technique for Producing Ideas
    A Technique for Producing Ideas
    Ebook37 pages30 minutes

    A Technique for Producing Ideas

    By James Young

    4/5

    ()

    Read preview

    • Idea Generation

    • Advertising

    • Creativity

    • Inspiration

    • Problem Solving

    • Eureka Moment

    • Mentorship

    • Genius Sweet Spot

    • Inspiration in Dreams

    • Knowledge

    • Mental Processes

    • Creative Process

    About this ebook

    A step-by-step technique for sparking breakthrough creativity in advertising--or any field

    Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

    "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
    --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateFeb 11, 2003
    ISBN9780071426251
    A Technique for Producing Ideas
    Author

    James Young

    James Young is an alternative history author and editor originally from Missouri. A longtime lover of history and award-winning author, James has edited or worked with bestselling authors Taylor Anderson, David Weber, and Sarah Hoyt. In addition to his fiction work, Dr. Young has been published in Proceedings, the Journal of Military History, and several other defense professional outlets. When not figuring out how to twist historical events, you can find James on the comic con circuit hawking his wares.

    Read more from James Young

    Related to A Technique for Producing Ideas

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related categories

    Reviews for A Technique for Producing Ideas

    4/5

    67 ratings2 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 4/5

      Apr 26, 2022

      nice practical implementing ways to get creative ideas, specially it was written long time ago and how it explains the creative process happening in our minds
    • 4/5

      Jul 26, 2017

      If you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. If you are not by nature an idea person, this book lays out methodical ways for generating ideas. Either way, the book can be used to expand one's normal idea generation process.

    Book preview

    A Technique for Producing Ideas - James Young

    A Technique for Producing Ideas

    A Technique for Producing Ideas

    A McGRAW-HILL Advertising Classic

    JAMES WEBB YOUNG

    Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

    ISBN: 978-0-07-142625-1

    MHID: 0-07-142625-6

    The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-141094-6, MHID: 0-07-141094-5.

    All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

    McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at [email protected].

    TERMS OF USE

    This is a copyrighted work and The McGraw-Hill Companies, Inc. (McGraw-Hill) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

    THE WORK IS PROVIDED AS IS. McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY

    Enjoying the preview?
    Page 1 of 1