The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
By Peter Montoya and Tim Vandehey
4/5
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About this ebook
The international bestseller-now updated for an even bigger, brand-savvy market
Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.
“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
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Reviews for The Brand Called You
7 ratings1 review
- Rating: 4 out of 5 stars4/5
Apr 3, 2009
A book that will help to really make your business standout. Can Help you eliminate your bad habits in business. I found the book to be very insightful, and is a book I refer to quite often. I often point to many examples in this book.