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    The Professional Business Email Etiquette Handbook & Guide
    The Professional Business Email Etiquette Handbook & Guide
    The Professional Business Email Etiquette Handbook & Guide
    Ebook68 pages1 hour

    The Professional Business Email Etiquette Handbook & Guide

    By GERARD ASSEY

    ()

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    About this ebook

    There is little doubt that online technologies have transformed the way business operates in recent years. And in this age of such advanced technology, email is still the most preferred and often most efficient form of communication, but yet regrettably many organizations treat this very important form of business communication casually and lightly. With the average professional sending 40 emails per day and receiving 121, there is definitely a chance to move fast in email communication, thus overlooking fundamental email etiquette rules. This means that you have 40 opportunities to market yourself and your business in those individual emails you send, every single day.

    A recent study found that the average adult spends approximately 5 hours a day checking email: 3 hours checking work email and 2 hours checking personal email. This time is spent reading and composing hundreds of messages at a very fast pace –obviously leaving a lot of room for error. These errors can lead to missed opportunities or appearing totally unprofessional.

    You would have experienced many replying to emails late or not at all or even sending replies that do not actually answer the questions being asked. This can cause a potentially damaging effect on the image of the organization, resulting finally in a loss of business.

    There are basically 3 key entrances to any business: 1. The front door (face- to-face-walk-in-customers or customers solicited by your sales personnel) 2. The telephone and 3. The net. And the chances are that, if either of these are NOT handled properly, you have lost your customer forever!

    Think of this for a moment: If most of the business coming in is through the net, and if your organization is able to deal professionally with email, then this will most certainly result in your organization having that all important competitive edge. On the other hand, if not handled the right way, then in the very first instance, chances are that you have lost a customer- and it could even be forever. And remember word of mouth travels fast today- thanks to the social media platforms.

    So this is where the importance of educating your employees can help, thus protecting your company from awkward liability issues as well. By having employees use appropriate, business like language and etiquette in all electronic communications, employers can limit their liability risks and improve the overall effectiveness of the organization, thus resulting in greater returns with a professional image and branding.                              

    Therefore, when it comes to any material or correspondence being sent out from your organization, it is of vital importance to convey the right message in the right way- to ensure that this creates the right impression that you are a credible, professional enterprise and one that will be easy and a pleasure to do business with. And remember you only have that one chance to make that first impression which will be invaluable to building trust and confidence.

    So like any tool or skill, it is important therefore that organizations take the time to provide the right support to ensure and enable staff to effectively integrate the right online tools and skills into their daily work routine, and gain maximum benefit.

    This little book: 'The Professional Business Email Etiquette Handbook & Guide' comes to you at such a crucial time as this, when the world is going through a pandemic and one needs to be all the more sensitive especially with the right etiquette.  So here's to how to Write Right- the Email Way!

    LanguageEnglish
    PublisherGERARD ASSEY
    Release dateSep 5, 2020
    ISBN9788194684770
    The Professional Business Email Etiquette Handbook & Guide

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      Book preview

      The Professional Business Email Etiquette Handbook & Guide - GERARD ASSEY

      Table of Contents

      ––––––––

      Introduction

      Why a need for Email Etiquette?

      Quick Tips to Getting Started

      Level of Formality

      Always use Professional Salutations

      Craft a clear, concise win-win Subject Line

      Be Careful with your Tone

      Formatting Emails

      Fields of To, From, Reply, Reply-all, CC, and BCC

      Email Forwarding and Reply all

      Email Attachments

      An ‘out-of-office’ reply when away

      Using a Concise Email Signature

      Email Disclaimers

      Pay Attention to Time Zones

      Recapping with some quick Do’s & Don’ts

      -Do's

      -Don’ts

      Why a Need for an Effective Company Email Policy?

      Key Objectives of an Email Policy

      How to Implement an Effective Email Etiquette Policy?

      What should be included in an Email policy?

      A Sample Email Policy

      How to Prioritize your Emails

      How to Email the SMART way

      Finally...Avoid Email Disaster with the 5 R’s

      About the Author

      Introduction

      "There are four ways, and only four ways, in which we have contact

      with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it."

      - Dale Carnegie (1888-1955) American Educator

      There is little doubt that online technologies have transformed the way business operates in recent years. And in this age of such advanced technology, email is still the most preferred and often most efficient form of communication, but yet regrettably many organizations treat this very important form of business communication casually and lightly.

      With the average professional sending 40 emails per day and receiving 121, there is definitely a chance to move fast in email communication, thus overlooking fundamental email etiquette rules. This means that you have 40 opportunities to market yourself and your business in those individual emails you send, every single day.

      A recent study found that the average adult spends approximately 5 hours a day checking email: 3 hours checking work email and 2 hours checking personal email. This time is spent reading and composing hundreds of messages at a very fast pace –obviously leaving a lot of room for error. These errors can lead to missed opportunities or appearing totally unprofessional.

      You would have experienced many replying to emails late or not at all or even sending replies that do not actually answer the questions being asked. This can cause a potentially damaging effect on the image of the organization, resulting finally in a loss of business.

      There are basically 3 key entrances to any business:

      1. The front door (face- to-face-walk-in-customers or customers solicited by your sales personnel)

      2. The telephone and

      3. The net. And the chances are that, if either of these are NOT handled properly, you have lost your customer forever!

      Think of this for a moment: If most of the business coming in is through the net, and if your organization is able to deal professionally with email, then this will most certainly result in your organization having that all important competitive edge. On the other hand, if not handled the right way, then in the very first instance, chances are that you have lost a customer- and it could even be forever. And remember word of mouth travels fast today- thanks to the social media platforms.

      So this is where the importance of educating your employees can help, thus protecting your company from awkward liability issues as well. By having employees use appropriate, business like language and etiquette in all electronic communications, employers can limit their liability risks and improve the overall effectiveness of the organization, thus resulting in greater returns with a professional image and branding. 

      Therefore, when it comes to any material or correspondence being sent out from your organization, it is of vital importance to convey the right message in the right way- to ensure that this creates the right impression that you are a credible, professional enterprise and one that will be easy and a pleasure to do business with. And remember you only have that one chance to make that first impression which will be invaluable to building trust and confidence.

      So like any tool or skill, it is important therefore that organizations

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