Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    From $11.99/month after trial. Cancel anytime.

    Introduction to Strategy
    Introduction to Strategy
    Introduction to Strategy
    Ebook34 pages32 minutes

    Introduction to Strategy

    By IntroBooks Team

    3/5

    ()

    Read preview

    About this ebook

    Strategy essentially involves competing to be unique. It is the key to achieving goals through proper planning, resourcing, implementation and evaluation of various strategy management tactics. The strategy is essentially the choices an organization makes, that defines what markets to be served and how to gain a competitive advantage in the marketplace. The strategy involves taking basic directional decisions for organizational purposes and missions. Though strategy was adopted from the military domain, strategy has over the time come to exert considerable influence in the corporate and business sphere. An essential prerequisite for a good strategy is that it can accommodate the changing reality of globalization and economic turbulence. The essential value disciplines serving as the basis for strategy are product leadership, operational excellence and customer intimacy.

    LanguageEnglish
    PublisherIntroBooks
    Release dateFeb 2, 2020
    ISBN9781393201458
    Introduction to Strategy

    Read more from Intro Books Team

    Related to Introduction to Strategy

    Related ebooks

    Strategic Planning For You

    View More
    View More

    Related podcast episodes

    Related articles

    • UNLIMITED

      How to Become a More Strategic Leader

      Sep 1, 2019

      MY CAREER AT FACEBOOK started in 2006 as its first intern. Three years later, I became a rookie manager at the age of 25. Today, I manage an organization of hundreds of people. This journey has brought countless new challenges, mistakes and lessons.

      5 min read

    • UNLIMITED

      A Refreshed Vision And Refocused Strategic Pillars

      Jun 18, 2017

      After my first month stepping in from the Marketing Association (MA) board to be the acting CEO, I’ve been focused on bringing to life the strategic plan that was developed in conjunction with many stakeholders. I’d like to take this opportunity to s

      4 min read

    • UNLIMITED

      Why Invest In Strategic Foresight?

      Feb 11, 2022

      Why Invest In Strategic Foresight?
      4 min read

    • UNLIMITED

      Boards Must Up Strategy Play

      Jan 7, 2019

      Boards Must Up Strategy Play
      4 min read

    • UNLIMITED

      Avoiding Strategic Misfire

      Jun 9, 2021

      Avoiding Strategic Misfire
      4 min read

    • UNLIMITED

      Choosing The Best Fit

      Aug 7, 2020

      all investments have an impact – either positive or negative. A positive impact can be generated deliberately or unintentionally. Selecting the right metrics is an important tenet of the impact measurement and management process. But simply measuring

      2 min read

    • UNLIMITED

      GET The KNACK

      Feb 1, 2020

      While one can develop the ability to manage through experience and intuition, a formal degree in management studies helps understand the underlying trends in the industry. An interdisciplinary field that draws from subjects such as economics, psychol

      1 min read

    • UNLIMITED

      Preparing for Potential Futures

      Sep 1, 2024

      Here’s a paradox: Companies have never placed a higher priority on innovation—yet they have never been as unready to deliver on their innovation aspirations. Our annual survey of global innovators finds that the pandemic, a shifting macroeconomic cli

      3 min read

    • UNLIMITED

      Future-Proof or Fail: The Stark Reality of Strategic Foresight

      Sep 1, 2024

      IN A WORLD WHERE CHANGE is the only constant and the degree of uncertainty amplifies the further we look into the future, strategic foresight — also called strategic anticipation or prospective — is the key to play the long game in business. It empow

      6 min read

    • UNLIMITED

      In Trust We Grow

      Mar 23, 2020

      Seamless CX is often highlighted as the key to delivering an organisation’s success. In today’s globalised marketplace, however, the issue of ‘trust’ plays a far more critical role. An erosion of trust creates a barrier preventing many organisations

      4 min read

    • UNLIMITED

      Strategy + Design Thinking = Stakeholder-Centric Design

      Sep 1, 2018

      OVER THE PAST 15 YEARS, design thinking has had an explosive impact on innovation and commercialization, especially within established firms. The Rotman School’s former Dean, Roger Martin, has contributed mightily to these advances, notably through h

      6 min read

    • UNLIMITED

      Defining success

      Jun 24, 2019

      With most architectural projects spanning at least 12 months, end outcomes can be an irrelevant concept in defining success on a day-to-day basis. And what about when a project falls through or the developer pumps the brakes and changes scope? The ar

      3 min read

    Related categories

    Reviews for Introduction to Strategy

    3/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Introduction to Strategy - IntroBooks Team

      Introduction To Strategy

      IntroBooks #602

      http://readintrobooks.com/

      Copyright © 2019 IntroBooks

      All rights reserved.

      Preface

      Strategy essentially involves competing to be unique. It is the key to achieving goals through proper planning, resourcing, implementation and evaluation of various strategy management tactics. The strategy is essentially the choices an organization makes, that defines what markets to be served and how to gain a competitive advantage in the marketplace. The strategy involves taking basic directional decisions for organizational purposes and missions. Though strategy was adopted from the military domain, strategy has over the time come to exert considerable influence in the corporate and business sphere. An essential prerequisite for a good strategy is that it can accommodate the changing reality of globalization and economic turbulence. The essential value disciplines serving as the basis for strategy are product leadership, operational excellence and customer intimacy.

      Summary

      The term ‘strategy’ took its origin from the Greek word strategia meaning ‘art of the general’ having strictly military connotation only. Over time the term ‘’strategy" came to be applied in various other areas, especially in the business management area. Strategy is the high-level planning aimed at achieving organizational objectives and goals while making use of the available resources. Strategy is the means to achieve certain ends. Usage of strategy in the business domain provides a great incentive in bridging the gap between organizational tactics and policies. Strategy mainly comprises of strategic thinking and strategic planning. Henry Mintzberg gave an elaborate definition of strategy by defining strategy as a plan, as a pattern, as a position, as a ploy, and finally, strategy as a perspective. Strategyinstils a sense of vision and helps in determining the scope of the company in the long run. Some of the essential features of strategy are – they are action-oriented, goal oriented, futuristic, flexible and dynamic, value addition in terms of

      Enjoying the preview?
      Page 1 of 1