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Facebook Messenger Bot Marketing Unleashed: How To Leverage This Emerging Platform To Grow Your Business
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About this ebook
Facebook Messenger has revolutionized how marketers can access and grow their audience.
Whatever your installation is, Facebook Messenger is designed in such a way that it can be automated.
With this step by step guide...
Whatever your installation is, Facebook Messenger is designed in such a way that it can be automated.
With this step by step guide...
- You are going to understand the importance of Facebook Messenger bots.
- You will learn to take advantage of the Facebook Messenger platform automation features.
- You will understand how it can help your business.
- You can begin to walk prospects through an automated sales funnel.
- You are going to learn exactly how using Facebook Messenger and automating it through Facebook Messenger bots, enables your brand to distinguish itself from the competition.
- Drive qualified traffic to your website.
- Automate your engagement with your audience.
- Automate your engagements with people trying to get more information about your business.
- Use Facebook Messenger bots to grow your audience.
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Book preview
Facebook Messenger Bot Marketing Unleashed - Dr. Michael C. Melvin
Conclusion
Introduction
Make no mistake, Facebook Messenger has revolutionized how marketers can access and grow their audience on Facebook and websites that use many of Facebook’s extensions. Please understand that Facebook is not just one platform, it is actually a set of related properties. It also shares key parts of its functionality with third-party websites.
By doing so, Facebook extends its reach throughout the rest of the Internet. In fact, the Facebook ad network is second to Google’s ad network in terms of reach and size. If you want to drive a lot of free traffic to your website, you need to have a coherent Facebook strategy. Now that Facebook has launched Messenger and allowed it to operate with bots, this has presented a tremendous opportunity for online marketers as far as traffic generation and sales recruitment go.
In this book, I am going to teach you how Facebook Messenger works, how you can create bots that would work with Facebook Messenger so you can grow your audience, and most importantly, drive qualified traffic to your website.
An FB messenger bot is a piece of software that uses Artificial Intelligence to simulate conversations with potential and existing customers.
Using FB messenger bots enables ANY BUSINESS to possibly engage some of the1.3 billion FB Messenger monthly users
By 2018, FB had 300,000 active messenger bots, this is several times larger than the previous number and the number of bots is expected to multiply further. What are YOU doing to take advantage of this great opportunity to automate your enagement with your audience.
Chapter 1-What Is Facebook Messenger And How Can It Help Your Business
What is Facebook messenger and how can it help your business?
A few years back, Facebook announced that it was launching its new Facebook Messenger service. What was really interesting about this reboot of what was its internal messaging device is the scalability of the new messenger.
It can be automated, it can use scripts and, most importantly, it lends itself to bot technology. Usually, when people use messenger, they would click on somebody's profile on their messenger application and initiate a text, voice or video chat with them.
In this respect, it's not much different from other third party messaging platforms like WhatsApp, Viber, WeChat and others. What really distinguishes Facebook Messenger, let's face it, is the fact that it is attached to Facebook. Facebook has billions of active users. It is a gateway to tremendous online visibility.
If you want your business to thrive, you only need to look no further than Facebook. Whatever interests your business caters to no matter how arcane, obscure or little known, there are sure to be people on Facebook who are interested in whatever it is you are promoting.
This is why Facebook is non-negotiable when it comes to online marketing. Whether you're trying to generate traffic to the website of your local dental practice, or you provide a national service to people located all over the United States, Facebook can help you market your business.
Facebook Messenger
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