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    The Food Service Professionals Guide To: Increasing Restaurant Sales: Boost Your Profits By Selling More Appetizers, Desserts, & Side Items
    The Food Service Professionals Guide To: Increasing Restaurant Sales: Boost Your Profits By Selling More Appetizers, Desserts, & Side Items
    The Food Service Professionals Guide To: Increasing Restaurant Sales: Boost Your Profits By Selling More Appetizers, Desserts, & Side Items
    Ebook179 pages1 hour

    The Food Service Professionals Guide To: Increasing Restaurant Sales: Boost Your Profits By Selling More Appetizers, Desserts, & Side Items

    By B J Granberg

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    About this ebook

    This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between.

    LanguageEnglish
    PublisherAtlantic Publishing Group, Inc.
    Release dateJan 12, 2003
    ISBN9781601381125
    The Food Service Professionals Guide To: Increasing Restaurant Sales: Boost Your Profits By Selling More Appetizers, Desserts, & Side Items

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      Book preview

      The Food Service Professionals Guide To - B J Granberg

      $19.95

      BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism 244C

      FS15-01

      iNCR

      This new series from the editors of the Food Service Professional Magazine

      e

      are the best and most comprehensive

      AS

      books for serious food service operators G u i d e t o S e R i e S

      available today. The information is

      iNG

      G u i d e t o

      The following books are also

      boiled down to the essence and covers available in this series:

      all the bases, providing clear explana-R

      tions and helpful, specific information.

      e

      RestauRant site

      ensuRe MaxiMuM

      S

      Plus, all titles in the series include the Location: Finding

      ResuLts

      tA

      negotiating & securing

      isBn # 0-910627-19-3

      phone numbers and web sites of all

      the Best Food service site

      companies discussed.

      u

      iNCReASiNG

      for Maximum Profit

      RAN

      WaiteR & WaitRess

      isBn # 0-910627-11-8

      tRaining: How to

      develop your staff For

      " In each book you will find

      Buying & seLLing a

      Maximum service & Profit

      practical, easy-to-understand, and t

      ReStAuRANt

      RestauRant Business:

      isBn # 0-910627-20-7

      crystal clear explanations that will SAL

      For Maximum Profit

      take the mystery out of the given isBn # 0-910627-12-6

      BaR & BeveRage

      subject. They are filled to the brim SALeS

      oPeRation: ensuring

      with up to date and pertinent

      e

      RestauRant MaRketing

      success & Maximum Profit

      S

      information, ready for application,

      & adveRtising: For Just

      isBn # 0-910627-21-5

      ensuring your financial success"

      B

      a Few dollars a day

      y

      isBn # 0-910627-13-4

      S

      Boost Your Sales & Profits By Selling More

      successFuL cateRing:

      — Ed Manley, CFE,

      elling

      Managing the catering

      President and Chief Operating Officer RestauRant PRoMotion

      Appetizers, Desserts, & Side Items

      operation For Maximum

      IFSEA - International Food Service Executives Association

      & PuBLicity: For Just a

      Profit

      M

      Few dollars a day

      isBn # 0-910627-22-3

      or

      isBn # 0-910627-14-2

      e A

      Food seRvice Menus:

      ppetiz

      contRoLLing

      Pricing and Managing the

      RestauRant & Food

      Food service Menu For

      seRvice oPeRating

      Maximum Profit

      ers,

      costs

      isBn # 0-910627-23-1

      isBn # 0-910627-15-0

      D

      • Learn How to Increase

      esser

      RestauRant design:

      Restaurant Sales

      contRoLLing

      designing, constructing &

      RestauRant & Food

      ts

      Renovating a food service

      seRvice Food costs

      and

      • Filled With Real

      establishment

      isBn # 0-910627-16-9

      isBn # 0-910627-24-x

      World Ideas, Examples

      Sides

      and Techniques

      contRoLLing

      incReasing RestauRant

      Atlantic Publishing Group, Inc.

      RestauRant & Food

      saLes: Boost youR &

      1210 SW 23 Place • Ocala, FL 34474-7014

      Items

      seRvice LaBoR costs

      • Building Customer

      PRoFits By seLLing

      Phone 800-541-1336 • Fax 352-622-5836

      isBn # 0-910627-17-7

      MoRe aPPetizeRs,

      Loyalty and Keep

      www.atlantic-pub.com

      desseRts, & side iteMs

      Bringing Them Back

      contRoLLing LiquoR

      isBn # 0-910627-25-8

      Wine & BeveRage costs

      isBn # 0-910627-18-5

      BuiLding RestauRant

      PRoFits: HoW to

      For all your answers to questions on hospitality 365 InsIder secrets revealed!

      management go to www.atlantic-pub.com 15

      $19.95

      BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism 244C

      FS15-01

      iNCR

      This new series from the editors of the Food Service Professional Magazine

      e

      are the best and most comprehensive

      AS

      books for serious food service operators G u i d e t o S e R i e S

      available today. The information is

      iNG

      G u i d e t o

      The following books are also

      boiled down to the essence and covers available in this series:

      all the bases, providing clear explana-R

      tions and helpful, specific information.

      e

      RestauRant site

      ensuRe MaxiMuM

      S

      Plus, all titles in the series include the Location: Finding

      ResuLts

      tA

      negotiating & securing

      isBn # 0-910627-19-3

      phone numbers and web sites of all

      the Best Food service site

      companies discussed.

      u

      iNCReASiNG

      for Maximum Profit

      RAN

      WaiteR & WaitRess

      isBn # 0-910627-11-8

      tRaining: How to

      develop your staff For

      " In each book you will find

      Buying & seLLing a

      Maximum service & Profit

      practical, easy-to-understand, and t

      ReStAuRANt

      RestauRant Business:

      isBn # 0-910627-20-7

      crystal clear explanations that will SAL

      For Maximum Profit

      take the mystery out of the given isBn # 0-910627-12-6

      BaR & BeveRage

      subject. They are filled to the brim SALeS

      oPeRation: ensuring

      with up to date and pertinent

      e

      RestauRant MaRketing

      success & Maximum Profit

      S

      information, ready for application,

      & adveRtising: For Just

      isBn # 0-910627-21-5

      ensuring your financial success"

      B

      a Few dollars a day

      y

      isBn # 0-910627-13-4

      S

      Boost Your Sales & Profits By Selling More

      successFuL cateRing:

      — Ed Manley, CFE,

      elling

      Managing the catering

      President and Chief Operating Officer RestauRant PRoMotion

      Appetizers, Desserts, & Side Items

      operation For Maximum

      IFSEA - International Food Service Executives Association

      & PuBLicity: For Just a

      Profit

      M

      Few dollars a day

      isBn # 0-910627-22-3

      or

      isBn # 0-910627-14-2

      e A

      Food seRvice Menus:

      ppetiz

      contRoLLing

      Pricing and Managing the

      RestauRant & Food

      Food service Menu For

      seRvice oPeRating

      Maximum Profit

      ers,

      costs

      isBn # 0-910627-23-1

      isBn # 0-910627-15-0

      D

      • Learn How to Increase

      esser

      RestauRant design:

      Restaurant Sales

      contRoLLing

      designing, constructing &

      RestauRant & Food

      ts

      Renovating a food service

      seRvice Food costs

      and

      • Filled With Real

      establishment

      isBn # 0-910627-16-9

      isBn # 0-910627-24-x

      World Ideas, Examples

      Sides

      and Techniques

      contRoLLing

      incReasing RestauRant

      Atlantic Publishing Group, Inc.

      RestauRant & Food

      saLes: Boost youR &

      1210 SW 23 Place • Ocala, FL 34474-7014

      Items

      seRvice LaBoR costs

      • Building Customer

      PRoFits By seLLing

      Phone 800-541-1336 • Fax 352-622-5836

      isBn # 0-910627-17-7

      MoRe aPPetizeRs,

      Loyalty and Keep

      www.atlantic-pub.com

      desseRts, & side iteMs

      Bringing Them Back

      contRoLLing LiquoR

      isBn # 0-910627-25-8

      Wine & BeveRage costs

      isBn # 0-910627-18-5

      BuiLding RestauRant

      PRoFits: HoW to

      For all your answers to questions on hospitality 365 InsIder secrets revealed!

      management go to www.atlantic-pub.com 15

      IncreasIng

      restaurant

      sales

      Boost Your Sales & Profits By Selling More

      Appetizers, Desserts, & Side Items

      By B.J.Granberg

      The Food Service Professional’s Guide To: Increasing Restaurant Sales Boost Your Sales &

      Profits By Selling More Appetizers, Desserts, & Side Items: 365 Secrets Revealed

      Atlantic Publishing Group, Inc. Copyright © 2003

      1210 SW 23rd Place

      Ocala, Florida 34474

      800-814-1132

      352-622-1875 - Fax

      www.atlantic-pub.com - Web Site

      [email protected] - E-mail

      SAN Number :268-1250

      All rights reserved. No patent liability is assumed with respect to the use of information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. No warranty is implied. The information is provided on an as is basis.

      International Standard Book Number: 0-910627-25-8

      Library of Congress Cataloging-in-Publication Data Granberg, B. J., 1944-Increasing restaurant sales: boost your sales & profits by selling more appetizers, desserts, & side items : 365 secrets revealed / by B.J. Granberg.

      p. cm. -- (The food service professionals guide to) ISBN 0-910627-25-8 (paper : alk. paper) 1. Restaurants--Marketing. 2. Food service management.

      3. Appetizers. 4. Desserts. 5. Side dishes (Cookery) I.

      Title.II. Series.

      TX911.3.M3G72 2003

      647.95'068'8--dc21

      2002013543

      Printed in Canada

      Book layout and design by Meg Buchner of Megadesign www.mega-designs.com • e-mail: [email protected]

      CONTENTS

      IntrODuctIOn

      1. MaKIng $$$ FrOM suPer suB-Menu IteMs Customers for Life and a Word of Caution ..........7

      Know What Your Patrons Want ............................8

      Include Your Waitstaff in Sub-Menu

      Item Decisions ..............................................12

      Place Side Items on a Pedestal ...........................15

      Preparation and Presentation

      of Side Items Promote Sales ..........................18

      Secret Specials to Showcase Your Sides .............21

      2. traInIng greeters anD WaItstaFF tO PrOMOte

      sIDe IteMs

      The Art of Suggesting Accompaniments .............23

      Know How to Serve Wine ...................................26

      Timing is Everything ..........................................27

      Reinforce Customers’ Decisions and Focus on Their Needs ..............................................30

      Incentives to Sell ...............................................33

      3. aPPetIZer saVVY

      Appetizers – Tantalizers! ....................................35

      Kids Want Appetizers Too! .................................37

      Appealing to the Happy Hour Crowd ...............41

      Extra-Mile Appetizer Appeal ...............................45

      4. BOttOMs uP – HOW tO Increase BeVerage sales Promoting Beverages ..........................................47

      Product Knowledge is Key to Boosting Beverage Sales ..............................................52

      Imaginative Presentation Will Boost

      Beverage Profitability ....................................54

      Let the Good Times Roll ................................... 56

      How to Make Nonalcoholic Beverages Sell ..........59

      Extra Tips for Boosting Beverage Profits ............62

      5. cOMPleMent YOur entrÉes WItH sIDe DIsHes Making Low-Cost Side Dishes

      Look Appetizing ............................................65

      Scrumptious Sidekicks! .....................................68

      Don’t Forget the Garnish! ..................................73

      Appeal with Color ..............................................76

      6. aDDIng DecaDent Desserts tO YOur Menu Delicious Desserts = Big Profits! ........................79

      Promoting Desserts ............................................83

      How to Showcase Your Desserts ........................88

      Special-Occasion Desserts .................................91

      Desserts with a Difference ...............................93

      7. usIng sIDe IteMs tO attract FaMIlIes Party Fun for Kids ..............................................95

      Fighting Boredom and Disruptions with Side Items.....................................................99

      Appealing to Families .......................................101

      8. sIDe IteM PrOMOtIOns tO get YOur restaurant nOtIceD

      Stay Ahead of the Competition .........................103

      Menu Makeovers ..............................................107

      Take Your Guests on a Gourmet Trip ............108

      Follow Up on What Pleases Your Guests ..........110

      Some Low- and No-Cost Employee

      Motivational Programs ................................111

      aPPenDIX

      Appetizers ........................................................117

      Specialty Drinks ..............................................130

      Desserts ..........................................................136

      INTRODUCTION

      Whether your restaurant is a mom and pop operation with paper napkins and plastic utensils or a gourmet, fine-dining establishment, with white linen table cloths, candlelight and polished silverware, you can increase sales and launch a great reputation by featuring can’t pass up menu sub-items such as appetizers and desserts.

      For example, if your restaurant specializes in fried chicken, that’s more than likely what your clientele will be hungry for when they walk in the door. They probably won’t have given much thought to the delicious skins-on mashed potatoes or fresh green beans - or even the homemade peach cobbler topped with a scoop of vanilla bean ice cream.

      But, never underestimate the power these items have to make your customers’ experience at your restaurant a memorable one. Promoting side items on your menu can be a money-making venture for you. It will help you establish a reputation that will spread word-of-mouth and keep your customers returning on a regular basis.

      Side items on any restaurant’s menu can bring in more profit for you - more tips for your waitstaff and more satisfaction for your customers if you know which side items to feature and how to sell them.

      "Increasing Your Restaurant Sales By Selling More Appetizers, Desserts, Side Items And Beverages: 365

      Secrets Revealed" will show you how to use side items such as desserts, appetizers and beverages to increase sales and profits – what works and what doesn’t – and how to keep your customers coming back for more!

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