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    Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
    Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
    Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
    Ebook318 pages6 hours

    Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

    By Olivia Parr Rud

    3.5/5

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    About this ebook

    Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions

    In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
    LanguageEnglish
    PublisherWiley
    Release dateJun 15, 2001
    ISBN9780471437512
    Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

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