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How to Make Money: The LBD Concept Discussion Session
By C.L. Keith
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About this ebook
The discussions in this follow up book to How to Make Money: 6 Tips for Direct Sales and the LBD Concept explore various important aspects of the LBD Concept Selling Success System and the background of skills that will be advantageous to your selling career. These discussions are introductory in nature and are intended to provide necessary practical information for your use in increasing prospecting and selling success. We definitely suggest reading 6 Tips for Direct Sales prior to this one!
We will use an analogy of a theater production to discuss your sales (we prefer to use “solver”) career as a Direct Sales Representative (hereafter shortened to Rep).
Author
C.L. Keith
I specialize in marketing campaigns, product launches, social media and reputation management tailored to eCommerce. I have successfully managed new product launches and promotional campaigns as well as created effective ad copy for hundreds of new products. A few other areas of my expertise include direct sales consulting, merchandise purchasing, inventory management, vendor relations, customer relationship management, multi-platform eCommerce integration, SEO content creation and conversion optimization.
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Book preview
How to Make Money - C.L. Keith
HOW TO MAKE MONEY
THE LBD CONCEPT DISCUSSION SESSION
By
Tommi Elliot & C.L. Keith
Copyright © 2017 by E.A. Taft, LLC
All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.
Distributed by Smashwords
Ebook formatting by www.ebooklaunch.com
First Printing, 2017
LBD Concept, LLC
Lynden, WA 98226
www.lbdconcept.com
Contents
Introduction
The Solver Process
Preproduction: 1
Preparing the Show
Preproduction: 2
Sales & Your Future
Preproduction: 3
Personal Marketing
Your Personal Public Relations
Your Personal Promotions
What is an Event?
Selecting a Theme
Starting a Club
Causes Related & Fundraising
Event Planning
Preproduction: 4
Staging Your Show
Preproduction: 5
Features & Benefits
Features VS Benefits
Find Your UFOS
Benefits
Your Benefit Exercise
Preproduction: 6
Choices & TMI
Preproduction: 7
Your Unique Service Promise (USP)
Changing the Game
The LBD Concept in 3 Acts
Act 1: Initial Contact
Act 2: Solver Presentations
Act 3: The Finale - Closing
Conclusion
Introduction
The discussions that follow explore various important aspects of the LBD Concept Selling Success System and the background of skills that will be advantageous to your selling career. These discussions are introductory in nature and are intended to provide necessary practical information for your use in increasing prospecting and selling success.
The Solver Process
We will use an analogy of a theater production to discuss your sales (we prefer to use solver
) career as a Direct Sales Representative (hereafter shortened to Rep). Although there are obvious differences between theater productions and the direct sales business, there are also a number of common elements. Those include the following:
The Theme or Story (LBD Concept)
Marketing
Preproduction Activities
Call & Role Auditions
Stage & Set Preparation
Script
Rehearsals
Tryouts
The Actual Production of the Play in 4 Acts
Each of these elements will be dealt with after discussing the play itself and the importance of your efforts to you, the company you represent and your customers.
Preproduction: 1
Preparing the Show
The LBD Selling Success System is a new concept that we’ve created to apply to marketing and sales that is specifically meaningful to and for women in direct sales. This system is based upon a concept of wardrobe organization that has proven to be a successful planning model for women.
The idea of having a basic garment (the Little Black Dress, hereafter shortened to LBD) and adding
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