Why Not? (Review and Analysis of Nalebuff and Ayres' Book)
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About this ebook
This complete summary of the ideas from Barry Nalebuff and Ian Ayres' book "Why Not?" shows that innovation doesn’t have to be as high-tech and complicated as you might suspect. Loads of very good commercial ideas can be developed and implemented which are actually simple refinements of everyday thinking. In their book, the authors present a process for generating real-world innovations based on two basic methods and four problem-solving tools. This summary will teach you how to apply these strategies and help you on your way to innovative success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Why Not?" and discover the key to enhancing your capacity for innovation with basic methods and tools.
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Why Not? (Review and Analysis of Nalebuff and Ayres' Book) - BusinessNews Publishing
Book Presentation: Why Not? by Barry Nalebuff & Ian Ayres
Book Abstract
About the Author
Important Note About This Ebook
Summary of Why Not? (Barry Nalebuff & Ian Ayres)
The Two Basic Methods For Generating New Ideas
The Four Problem-Solving Tools
Book Abstract
Main idea
The whole of science is nothing more than a refinement of everyday thinking.
– Albert Einstein
Innovation doesn’t have to as high-tech and complicated as you might suspect. Loads of very good commercial ideas can be developed and implemented which are actually simple refinements of everyday thinking. In other words, the old-fashioned style of American ingenuity centered around finding practical solutions to common problems just may not be as out of date as you think. There are loads of great solutions which are right in front of us every day, if we can just take the time and effort to notice them.
The process of generating real-world innovations can be visualized in this way:
There is a myth of genius surrounding innovation: This is a job for rocket scientists and creativity gurus. While we don’t dispute that Edison and Einstein were cut from a different cloth, if we focus on innovation outside the technology arena, it no longer looks like rocket science. Our goal is to help individuals be more creative. The trick is to give people guidance on where to look.
– Barry Nalebuff and Ian Ayres
About the Author
BARRY NALEBUFF is a professor of economics at Yale School of Management. He is an expert on game theory and its application to business. Dr. Nalebuff is also the co-author of Thinking Strategically and Co-opetition. A former Rhodes scholar, Dr. Nalebuff earned his doctorate at Oxford University.
IAN AYRES is an economist and a lawyer. He currently serves as a professor at the Yale Law School. In addition to writing more than 100 published articles, Dr. Ayres is also the author of Voting With Dollars and Persuasive Prejudice. He is a graduate of Yale